crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

We are a leading provider of business training in North America

HERE IS WHAT WE NEED:

A new email design for our Powerful Communication Seminar. Looking to give a new look for a program that has been very successful in its current design which you can view online at:

http://www.nationals...Women/PCW/index.html

http://images.ruceci.com/pdfs/PCW.pdf


OUR TARGET AUDIENCE IS:

Working women

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:


Width:
The e-mail must be 650 pixels wide, 72 dpi and the files must be PSDs.

Design Specs:
Final design will need to be a LAYERED PSD – with fully editable text

Dominant Graphic:
Make the seminar title the star of the page – use your imagination with font and text set-up to make the title a creative, eye-catching element on the page.

Also -- Make the special price -- $99 – pop towards the top of the page!


Design Feel:

Bright – fun – playful design

Suggested Color schemes:

1. Think Citrus or

2. Think Bright Tropical Beach Colors
(although no light pink – if you use pink at all, which I’m not that fond of – make sure it is hot pink, not soft)


ABSOLUTELY NO PICTURES OR ILLUSTRATIONS OF WOMEN ON THIS DESIGN!

Also – not looking for a touchy feely soft look … I want something that says “BE BOLD!”