crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

We are a leading provider of training in North America

HERE IS WHAT WE NEED:

A new email design for our seminar -- "The Ultimate Supervisor's Workshop. The design will be used both for the email and the downloadable brochure.

OUR TARGET AUDIENCE IS:

Front line and entry level supervisors -- people who've been appointed to their position in the last 2 years

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Design Directions:

Width:
The e-mail must be 650 pixels wide, 72 dpi and the files must be PSDs.

Design Specs:
Final design will need to be a LAYERED PSD – with fully editable text

Dominant Graphic:
Make the seminar title the star of the page – use your imagination with font and text set-up to make the title a creative, eye-catching element on the page.

Also -- Make the special discount -- $100 – pop towards the top of the page!


TEXT PRIORITY:
If the text is large on the word document – it should be dominant on the layout. If it is small, it is less important.

Design Feel:

Bright – fun – playful design --- something reminiscent of a Fun kids summer camp


ABSOLUTELY NO PICTURES OR ILLUSTRATIONS OF PEOPLE on THIS DESIGN!


CURRENT DESIGN:
You can view current design (see brochure download) here …
http://www.nationals..._Ultimate_Supervisor ’s_Workshop/YSUP2/index.html
This is a popular program –but the brochure design is dated. I’m looking for something more up-to-date … although I must admit, the layout of the copy on the current brochure design is very effective.