- Award
- $2500
- Ended 17-Sep-09
- This project is awarded.
- The gallery for this project is private so you'll only see your own entries.
- Dates
- Starts: 7-Sep-09, 10:18am GMT
- Ends: 17-Sep-09, 10:18am GMT
- Awards
- Award 1: $2500, was awarded to oblio
- Project materials
- NDA: crowdSPRING NDA
This project is private.
You should login if you want to have a look at this project.
Public creative brief
A very well established brand, leader in its category is looking for fresh thinking and innovative ideas. The brand is new, and differentiated vs. existing portfolio. The brand positioning is precise and unique in the category.
The brief: investigate and push the boundaries in term of packaging structure. This new brand is establishing itself with novel packaging, breaking some of the rules of its category and is now looking for the ‘what next?’
Format for delivery: 3D sketches, including details on opening/closure mechanism when required.
