crowdSPRING

Public creative brief

We are an advertising agency with a client who wants an idea from us regarding redesigning their package graphics. We need to impress them, but we will not be replacing Landor...
We will supply artwork of three bottles, along with a logo and three product names for an existing line of personal care products. We are looking for a new design that combines the rather contrary notions of nature and energetic optimism. Frankly, we've done a lot of gentle nature or non-natural energy designs internally: it's a tough assignment this.

Oh, and in addition to energy and optimistic optimism, they are also looking for the ever elusive 'shelf pop.' So we'll post a shot of their competitive on-shelf set as well.