Maggie's Promise (All Natural Dog Treat) Logo / Bag Label Design
a print design project by ylwdog

Award
$500
Ended 20-Jan-09
This project is complete.
Show me:
Awhile ago
Racheal creative
Entry 18-Jan-09, 7:19am GMT

-Window represented by the white box.
Front of bag follows the label for the most part for brand ID. (more info on labels design comments)

Back:
There's a good amount of space on the back of the bag that could be utilized to inform the consumer. Some ideas have been added, though you ...(more)
Racheal creative
Entry 18-Jan-09, 7:13am GMT

Consumer label:
Repeating of the 'leaf paw' and the flow of text give interest and movement to the piece. The background image helps to add hints of color to draw the eye down and break up the design.

Orange was selected because it's an eye-catching and active color. Depending on the variety of ...(more)
mjhardin creative
Entry 17-Jan-09, 11:57pm GMT

A bag design concept using the prior logo submission.
mjhardin creative
Entry 17-Jan-09, 11:55pm GMT

Variations in color and composition from previous submissions
atomicwerewolfstudio creative
Entry 17-Jan-09, 11:38pm GMT

Here is an updated version with a new leaf and package comp.
valerieb creative
Entry 17-Jan-09, 11:09pm GMT

Hi Doug!

First of all, thanks a lot for the quick feedback.

So here's my second take on your packaging. This time, I tried to go with a more "home-made" and outdoorsy look with vibrant colors. The green and blue really tell your product is natural and the handwritten font for the ...(more)
ylwdog buyer
Entry Comment 17-Jan-09, 12:26pm GMT

Nice work... Great attention to detail, the leaf illustration w/in the "O".

The colors are a bit stark and the art is a little to computer generated for my idea of the brand. I would like it to be more representative of the brand's image, hand cooked and prepared.

But really nice start. ...(more)
ylwdog buyer
Entry Comment 17-Jan-09, 12:17pm GMT

Thanks for inserting all the key elements. But this looks a little too corporate. Maggie's Promise is all hand prepared and I would like the branding to reflect this.
ylwdog buyer
Entry Comment 17-Jan-09, 12:14pm GMT

Sorry... I apologize, I missed the connection between this and the full label design you did.....

But I am not to keen on the original design... that is why I was looking for something much different.
ylwdog buyer
Entry Comment 17-Jan-09, 12:12pm GMT

Sorry, this is just a redo of the original concept.
ylwdog buyer
Entry Comment 17-Jan-09, 12:10pm GMT

Great idea!

This would need to be worked into a label design.
ylwdog buyer
Entry Comment 17-Jan-09, 12:09pm GMT

Looks great!

The leaf is still not quite right. If you go and have a look at the files I uploaded, there is one w/ a leaf... shape and color. But the idea is to pull the leaf upwards so the stem acts as the apostrophe.

valerieb creative
Entry 17-Jan-09, 5:41am GMT

Hi!

Here's my first try at a design for your dog treats packaging. I went with a modern and appealing look that will catch the dog lover's attention.

For your logo, I tried to represent the playfulness of a healthy dog and the "natural" side of your product.

I would really love ...(more)
Racheal creative
Entry 16-Jan-09, 5:01am GMT

Leaf paw idea.
ErickIngraham creative
Entry 16-Jan-09, 3:01am GMT

Thank you!
I revised the label and now the dog is without a ball.
The tag line is added and new bottom line is changed.
The Dog Treat box color has been changed.
ylwdog buyer
Entry Comment 15-Jan-09, 5:42pm GMT

I love the concept.

The lower ingredient box would be replaced w/
All Natural
Organic
No Preservatives

Tagline:
Honest and Pure

Love the photo of the dog, can I see him w/out the ball?

DOG TREAT box, could I see it in a muted orange?




blumenta creative
Entry 15-Jan-09, 11:27am GMT

modern and clean logo....
blumenta creative
Entry 15-Jan-09, 11:25am GMT

Label design with nature look....
blumenta creative
Entry 15-Jan-09, 11:24am GMT

Nature look, Modern and clean label....
a place for some text, and ingredient ..
A transparent window to see the product.
Hope you'll love it....
atomicwerewolfstudio creative
Entry 15-Jan-09, 3:17am GMT

Here is an updated version with your requested changes. Thanks so much for the opportunity.
ylwdog buyer
Entry Comment 14-Jan-09, 11:58am GMT

Great Concept!
I liked them stacked the best, and the sans serif font the best. Green colorway is my initial favorite.
I would like to see if the dog can become larger in relationship to the leaf an dif you could reshape the head to a labrador shaped head, shorter snout and ...(more)
ylwdog buyer
Entry Comment 14-Jan-09, 11:47am GMT

Not the direction I am looking for.

Thanks,

Doug
ylwdog buyer
Entry Comment 14-Jan-09, 11:46am GMT

Great work!
A couple small details... Would you remove the collar/dog tag altogether, and the bael leaf is better, but if you can look at the leaf that I uploaded in the file section and look at using that shape. Also I am curious how it might look by placing it ...(more)
delonious creative
Entry 14-Jan-09, 6:52am GMT

A more modern and stronger feel to the preceding logos.
delonious creative
Entry 14-Jan-09, 6:50am GMT

A more "green" look.