crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

We are a professional company that brings together global service providers with customers worldwide. Customer’s projects might range from IT/programming-projects, graphic-design to translation services or finding the right lawyer for your problem. Both, customer and provider, may be located worldwide, but for customers our main focus is central Europe.

Our company name is Twago and twago means: TeamWork Across Global Offices. We believe it might be helpful to have the "TeamWork Across Global Offices" as a slogan incorporated in the logo. As a nice idea please have a look at two simple logo ideas attached.

Our company will bring across the following messages to the customers/providers:
* We are global
* It's about working together wherever you are
* Teamwork
* It's safe

HERE IS WHAT WE NEED:

A trademarkable logo delivered in .PSD, AI (vector based), .EPS, transparent .GIF, and .JPG formats for web and print on white backgrounds (must be black-and-white-printable to save printing costs). Furthermore:
- business card,
- letterhead,
- envelope

Design should be
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- highly professional look&feel with (maybe) slightly rounded edges without looking web 2.0
- logo should fit to style and colors of website (see attachment)
- timeless
- understated, but not boring
- colors fit very well together without letting the site look childish, etc.



OUR TARGET AUDIENCE IS:

Target groups are Consumers, Companies / Small Medium Enterprises and Freelancers (on buyer’s side) and Companies / Small Medium Enterprises and Freelancers (on service provider’s side) with a focus on B2B.
Provider and Customer are global.
At companies, decision makers are CFOs/COOs or Purchasing- or Marketing departments.

We want the customers to think about us:
- highly professional and serious company
- highly reliable
- safe / risk free environment
- modern company


WE LIKE THESE DESIGNS:

(1) See attached first rough ideas of logo-designs
Please note that we like that idea, but we are completely open to better ideas!

(2) other logos which are ok:
- crowdspring


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have:
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- Main Colors of our Logo will be blue and red with focus on blue. For exact definition of red and blue colors, please have a look at attached web-template layout.
- The ability to trademark this logo.
- We believe it might be helpful to have the "TeamWork Across Global Offices" as a slogan incorporated in the logo. As a nice idea please have a look at two simple logo ideas attached.
- We must have all right to use it across all media.



Don't want to see:
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We don't want our logo or colors to remind others of another known logos or companies.

Update 18-Jun-09, 9:42am GMT

Dear Designers!
It is not a must to have the world in the logo. You might be creative as long as if a person which is not involved with our company understands a link betwenn logo and the "teamwork across global offices" / twago.
Thanks and take care,

Gunnar and team