Charitable Insurance Company Identity

Award
$610
Ended 30-Dec-08
This project is complete.

package

175
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Other entries by this creative (2)

Comments

The "C in the circle" reminds us of the copyright symbol. We love your work, but it doesn't connect with the client.

30-Dec-08, 3:13pm GMT

Stokefire buyer

Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)

shown in only black and white here - I would suggest going on a recycled paper - depending on the companies "colors" you can choose a recycled paper in those colors, or you can change your ink colors and go white - either way, I think that it needs to be simple and dignified.

The meaning behind Causeworth is a standard above the rest of the insurance companies in the world, and while they should be earth friendly, their choices in paper stock and types of printing should say that they are a classy organization. I would suggest either engraved type or a touch of foil or embossing - if cost is an issue then thermography is a great option to get the "feel" of the ink on the paper. I can definitely see this on a recycled cream colored linen with black ink in raised print. I would shy away from flat printing or full color as the ink tends to soak into the paper and depending on the paper stock, your colors may not be as vibrant as you thought.

30-Dec-08, 7:07am GMT

shipestacreative