Charitable Insurance Company Identity

Award
$610
Ended 30-Dec-08
This project is complete.

logo2

14
+

Other entries by this creative (3)

Comments

The font choice feels too traditional. The sans serif fonts seem to fit the brand a bit better.

I'm not sure what the logo means. I'd like to be able to have some sort of statement made by the logo. I kind of see a spring. Or maybe a stylized W on its side. The spring makes a little sense - helping to lift people, but can you help me understand how this helps the brand?

I'd like to see more story development or brand support from the graphic if possible.

Thanks for the submission!

Font; *
Concept: *+
Logo: *

23-Dec-08, 7:45pm GMT

Stokefire buyer

Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)

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23-Dec-08, 6:14pm GMT

aivadellecreative