I see the dual purpose C and W in the logo and that's interesting. I'm not sure I understand the color change or the dot on the end. Do those have some meaning?
I'd like to understand how the C & W linked together help to tell the story of the charitable insurance brokerage. It seems a bit like all the other brokers, and we need the logo to help us show they're different.
How does this logo help the brand stand out from all the other people trying to hawk insurance?
It does look wonderfully professional, I'm just not sure it's right for this brand identity. More focus on story development and support is better. Think about answering questions like "How does this brand make people feel" and "What does this company do that others don't" might lead you in a more promising direction.
Font: ** Actually, this is the first serif font that might work!
Logo: *** great combo but probably wrong for the brand
Concept: ** lacking in story development.
Comments
I'd like to understand how the C & W linked together help to tell the story of the charitable insurance brokerage. It seems a bit like all the other brokers, and we need the logo to help us show they're different.
How does this logo help the brand stand out from all the other people trying to hawk insurance?
It does look wonderfully professional, I'm just not sure it's right for this brand identity. More focus on story development and support is better. Think about answering questions like "How does this brand make people feel" and "What does this company do that others don't" might lead you in a more promising direction.
Font: ** Actually, this is the first serif font that might work!
Logo: *** great combo but probably wrong for the brand
Concept: ** lacking in story development.
23-Dec-08, 7:50pm GMT
Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)
:23-Dec-08, 5:59pm GMT