Charitable Insurance Company Identity

Award
$610
Ended 30-Dec-08
This project is complete.

entry

21
+

Other entries by this creative (2)

Comments

It's probably my failing, but I don't see fire. I see wheat - which isn't exactly bad. There's a bit of that "reap what you sow" message here.

The font is (of course) beautiful in its own way. I'd have a hard time arguing against it. It'd probably need some kerning adjustments if we used it.

Part of me feels that this should work somehow and it just doesn't quite make it. The style is interesting, if a little typical for the industry... but I want that flame or wheat metaphor to connect and I just can't figure out how to make it happen. Comments or guidance are welcome. (This is a strong **+ entry. A *** if we can figure out how to make the story work.)

25-Dec-08, 4:34am GMT

Stokefire buyer

Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)

Hi,

Explaining my concept: The icon is an abstract flame that could represent hope, helping and luminance.

I have used helvetica as my font type and the design is 100% vector.

DO let me know if i am going in the right direction as I would love to go ahead and submit the design for the stationary set.

Thank you.

25-Dec-08, 12:32am GMT

nisha0612creative