This one is interesting if we can make it work. The compass thing has been done, but it's rare when the compass isn't pointing North. Will present to client - I think there's a story here that we could use.
Good job!
This is a very strong ***. Could be **** if we find some tweaks. (I almost want to see the logo about 7% off straight...)
Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)
I've updated the compass to point to a chosen direction. Causeworth has a purposeful plan for their business approach. It is an unexpected path in an industry focused on risk management. Thus the compass bearing is not North.
However, the aren't throwing caution to the wind...they will still work within an industry that has solid business practices and values a wise, calculated approach...thus the use of the compass.
Their path is divergent, but for the best of reasons. Thus the orange...different than the conservative stable blues, but complementary.
They will work within an industry, but not against it.
The compass is set. It does not move. The cause is worth it.
OK, there's my treatise. But I like what is says about this logo.
Comments
This one is interesting if we can make it work. The compass thing has been done, but it's rare when the compass isn't pointing North. Will present to client - I think there's a story here that we could use.
Good job!
This is a very strong ***. Could be **** if we find some tweaks. (I almost want to see the logo about 7% off straight...)
25-Dec-08, 4:44am GMT
Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)
I've updated the compass to point to a chosen direction. Causeworth has a purposeful plan for their business approach. It is an unexpected path in an industry focused on risk management. Thus the compass bearing is not North.However, the aren't throwing caution to the wind...they will still work within an industry that has solid business practices and values a wise, calculated approach...thus the use of the compass.
Their path is divergent, but for the best of reasons. Thus the orange...different than the conservative stable blues, but complementary.
They will work within an industry, but not against it.
The compass is set. It does not move. The cause is worth it.
OK, there's my treatise. But I like what is says about this logo.
--Tom
25-Dec-08, 4:35am GMT