Charitable Insurance Company Identity

Award
$610
Ended 30-Dec-08
This project is complete.

CauseWorth logo

26
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Other entries by this creative (13)

Comments

Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)

My goal with my submissions is to create a simple logo using shapes pulled from the negative spaces on the "W".

Another goal being a striking symbol that would function as a favicon as is.

This submission use the shapes to create the mainsail and jib of a sailboat, with a small banner at the top of the mast.

Frankly, this was a more graphic solution for me. Not sure of a direct concept other that the "purity" of sailing.

The use of Myriad Semibold and Regular weights along with color selection adds emphasis to "Cause."

Comments appreciated.

25-Dec-08, 3:39am GMT

Tom_Millscreative