Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.

CauseWorth logo by Tom_Mills

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Other entries by this creative (13)

Comments

Thanks for your fast response and constructive direction throughout. It's made this fun to work on.

Regardless of the outcome of this project, I'd love to participate on any future projects you post.

Also appreciate the fact that your agency doesn't do focus groups. Had a brand consultant friend say once that when you do focus groups you get the "fat middle."

I've got one more submission...one for the road.

Thanks again.

--Tom

26-Dec-08, 2:15am GMT

Tom_Millscreative
I like the idea, but I'm not sure it works as well as the iconic one you mention. I'm not sure I could come up with a way to make this more powerful.

I do think you've got a couple options that the client will like, though. I will let you know ASAP regarding his response.


26-Dec-08, 1:24am GMT

Stokefire buyer

Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)

I loved the iconic value of the "C" in stargazer's mark and wanted to try the C alone with the ribbon motif.

Not sure this reads as a "G." I added the notch in the ribbon to help clarify.

Not sure if the ribbon has been overdone, but here's an option with it none the less.

I went ahead and did it in grayscale given your earlier color concerns.

--Tom

26-Dec-08, 12:08am GMT

Tom_Millscreative