Charitable Insurance Company Identity

Award
$610
Ended 30-Dec-08
This project is complete.

CauseWorth logo

35
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Other entries by this creative (13)

Comments

See comments on similar design

GREAT story support here. Thanks!

25-Dec-08, 3:46pm GMT

Stokefire buyer
Some more "story" thoughts here...

At Causeworth we are motivated by your passion for great causes. We'll join you in your passion...your personal mission...wherever your compass points, we'll follow. Supporting great causes and taking part in them is part of what makes ours lives have greater value.

25-Dec-08, 7:58am GMT

Tom_Millscreative
By the way...I gave this a slight turn. 6 degrees. It almost as if the momentum of the "cause" has brought the whole compass into motion. I imagine that the staff of Causeworth is motivated by their mission more so than other insurance types.

25-Dec-08, 7:38am GMT

Tom_Millscreative

Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)

Here's a twist on the compass theme. The orange arm launches off the axis and twists into a "cause ribbon" which changes direction moving behind the north arrow.

I think there is an interesting juxtaposition between the static compass and the curving ribbon, not just visually, but also thematically. To me it feels like the same thing happening with the Causeworth name and mission.

Your thoughts?

25-Dec-08, 7:32am GMT

Tom_Millscreative