Charitable Insurance Company Identity

Award
$610
Ended 30-Dec-08
This project is complete.

Causeworth Loder Design 2

8
+

Other entries by this creative (5)

Comments

I like the boldness here. The sense that the cause is at the top of the mountain (though it's a bit odd that the other mountains are higher. I see the hidden "W" as well.

For this to work I think that the C might need to be larger, breaking the edge of the orange space and balancing out the W a bit better. It feels very "causeWorth" rather than Causeworth. Emphasis will be on the first syllable, not the second.

Can you experiment with other fonts in the text? I think you've got a good one here, but I'd love to see other sans serif options. Maybe a Smallcaps? Also I'd like to see what it looks like in a single color. If you experiment with bold please make sure that emphasis is on the "cause" rather than "worth."

The stand-alone logo doesn't really work for me. Looks like a rocket-ship rather than a mountain top. Perhaps including the peaks will improve it - or is that too cluttered for a favicon?

Font: ***+
Concept:*** or ****
Logo: ***

On a completely different note, the negative space looks almost like one of those dancing figures from Keith Haring. If you wanted to develop that a bit more we'd be open to it. (Currently it appears that it might be the dancing guy falling on top of a mountain, so we'd probably not mention it...)

Great work. Good concept. Thank you for the entry. This is a strong ***.

23-Dec-08, 1:40pm GMT

Stokefire buyer

Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)

Fair enough, here's another idea I was kicking around. Great idea on the business, by the way. Very smart.

22-Dec-08, 9:21pm GMT

alodercreative