I think the font choice for the name is very intriguing. Has a sense of approachability and perhaps even wonder. The boxes going off into the distance share the wonder aspect, though I'm not sure that they're able to tell a strong enough story for us.
Also of concern, the lines around the hand are too fine to be reduced effectively. It'll cause fits for the printer and the favicon. The style of the hand just isn't working well.
The name text reminds me of the movie "Big Fish". http://www.sonypictures.com/homevideo/bigfish/index.html. While the treatment they use isn't practical, it'd be interesting to see that text with a logo with fewer parts.
Parting comments. We're indifferent to the text for the tagline, though we understand the logic behind it. The logo seems very heavily weighted to the left and the hand is given too much weight relative to the other elements. The logo, though memorable, has too many parts to be effectively drawn from memory.
Logo image: * (for balance, weight, and complexity)
Name Text: **** (because we're really intrigued by it.)
Thanks for the submission. We couldn't have imagined that style font working, but it seems very promising. This doesn't mean we want to see thousands of riffs on it, but a couple from you would be nice.
Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)
This is a blend of a charitable hand with life's magical building blocks. The blocks invoke wonder, imply scattering for the greatest good, and unlimited potential. It is a very simple image that is memorable and easily recollected. It does not reflect a traditional insurance company in design or font. It can stand alone in black and white or could be quite colorfully concocted.
Comments
Also of concern, the lines around the hand are too fine to be reduced effectively. It'll cause fits for the printer and the favicon. The style of the hand just isn't working well.
The name text reminds me of the movie "Big Fish". http://www.sonypictures.com/homevideo/bigfish/index.html. While the treatment they use isn't practical, it'd be interesting to see that text with a logo with fewer parts.
Parting comments. We're indifferent to the text for the tagline, though we understand the logic behind it. The logo seems very heavily weighted to the left and the hand is given too much weight relative to the other elements. The logo, though memorable, has too many parts to be effectively drawn from memory.
Logo image: * (for balance, weight, and complexity)
Name Text: **** (because we're really intrigued by it.)
Thanks for the submission. We couldn't have imagined that style font working, but it seems very promising. This doesn't mean we want to see thousands of riffs on it, but a couple from you would be nice.
19-Dec-08, 1:27pm GMT
Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)
This is a blend of a charitable hand with life's magical building blocks. The blocks invoke wonder, imply scattering for the greatest good, and unlimited potential. It is a very simple image that is memorable and easily recollected. It does not reflect a traditional insurance company in design or font. It can stand alone in black and white or could be quite colorfully concocted.19-Dec-08, 2:29am GMT