Charitable Insurance Company Identity

Award
$610
Ended 30-Dec-08
This project is complete.

Causeworth

158
+

Other entries by this creative (2)

Comments

I'm amazed that I like Times... I think I like it in combination with the logo. It wouldn't work with the more iconic stuff that has been doing well.

30-Dec-08, 1:31am GMT

Stokefire buyer
Love the font.

The story of the shapes is not strong enough to use, but it looks nice.

I do not think this approach will work for us.

30-Dec-08, 1:29am GMT

Stokefire buyer
also, the interlocking of the circles and diamonds represents the unity you have as a solid company with your customers and charitable organizations.

29-Dec-08, 9:42pm GMT

shipestacreative

Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)

Strong, dependable, worthy

The diamond is the strength, the center on which your company stands, solid, strong, high class - built on a solid foundation, rising upwards.

The circles are the spinning wheels of the world, the charitable organizations, the softer, more human side which your company portrays through it's giving to charitable causes of the insured's choice.

I chose a standard Times New Roman font because it's stood the test of time, it's classical and elegant, while not being too modern - it says "I've been here a while and I'm sticking around".

Feedback is greatly appreciated - colors can be incorporated into whatever you'd like to see, logo can be reduced or englarged to suit your needs - thanks!

29-Dec-08, 9:41pm GMT

shipestacreative