Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
jerseykansan creative
Entry 30-Dec-08, 3:27pm GMT

here are two more conceptions
Stokefire buyer
Entry Comment 30-Dec-08, 3:27pm GMT

Beautiful.

Will submit to client. ***+ Maybe more.
Stokefire buyer
Entry Comment 30-Dec-08, 3:25pm GMT

Some are too round, some are too square. This example is too squared.

Thank you for the entry - we appreciate the work. Perhaps the transition from one word to the other is too big. No matter what happens it seems the second word is emphasized when ...(more)
Stokefire buyer
Entry Comment 30-Dec-08, 3:23pm GMT

Beautiful - but does not appear to have enough story or meaning behind it for this purpose. I'd love to have you work on some of the imagery we get for the natural products...
jerseykansan creative
Entry 30-Dec-08, 3:22pm GMT

here are some different applications for the stationary.
jerseykansan creative
Entry 30-Dec-08, 3:20pm GMT

I read your creative brief and then used the concept of "pay it forward", hence the arrow at the end. I used the blue color pallette because it is the safe, calming, trustworthy color - which is important with insurance.
I used Century Gothic for its clean lines, rounded letters (rather than ...(more)
Stokefire buyer
Entry Comment 30-Dec-08, 3:14pm GMT

The client is concerned that the entries in general are becoming too friendly. This one has reached that point for him. Too round and "bouncy"
Stokefire buyer
Entry Comment 30-Dec-08, 3:13pm GMT

The "C in the circle" reminds us of the copyright symbol. We love your work, but it doesn't connect with the client.
Stokefire buyer
Entry Comment 30-Dec-08, 3:11pm GMT

I will forward to client. This might be the first option witha flame that he likes.

Can you explain what it is other than a flame? Why the two squares?
Stokefire buyer
Entry Comment 30-Dec-08, 3:10pm GMT

The CW concept isn't working for the client. He doesn't like the W to be emphasized. Also feels nautical with the color combination - something client wants to avoid.
Stokefire buyer
Entry Comment 30-Dec-08, 3:04pm GMT

Too "internet" feeling. The swoosh doesn't work for this client - even as a component of upraised arms.
Stokefire buyer
Entry Comment 30-Dec-08, 3:01pm GMT

Nice.

Slight phallic connotation from the negative space, (the second one is basically the symbol for "male.)

Probably not usable due to the implicit male symbol, but it's got a pretty good feel. Good, simple, clean.
Stokefire buyer
Entry Comment 30-Dec-08, 3:00pm GMT

The weights of the circle, C and arrow feel off. Other options of yours are better.
diti05 creative
Entry 30-Dec-08, 2:58pm GMT

my idea
Stokefire buyer
Entry Comment 30-Dec-08, 2:58pm GMT

Very nice look.

Client has just stated (this morning) No trees or leaves. Doesn't want the nature thing.

***+ stars for look, but it won't work for client.
aivadelle creative
Entry 30-Dec-08, 1:55pm GMT

Thanks for feedback.
And best wishes of the season!
emaya creative
Entry 30-Dec-08, 1:39pm GMT

another one
diti05 creative
Entry 30-Dec-08, 1:34pm GMT

my idea
emaya creative
Entry 30-Dec-08, 1:33pm GMT

here I have made it like a bulls eye and the bottom one rotated to look like a human with raised hands.
emaya creative
Entry 30-Dec-08, 1:24pm GMT

my entry to your project.
diti05 creative
Entry 30-Dec-08, 12:42pm GMT

my idea
dori creative
Entry Comment 30-Dec-08, 12:25pm GMT

Withdrawn: The buyer didn't really like this one.
stargazer creative
Entry Comment 30-Dec-08, 12:12pm GMT

Thanks!
I'll be here, ready for any new corrections.
dori creative
Entry 30-Dec-08, 12:09pm GMT

STATIONERY PROPOSAL
dori creative
Entry 30-Dec-08, 11:47am GMT

vr2