Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
Stokefire buyer
Entry Comment 23-Dec-08, 7:43pm GMT

This feels a little too slick and modern, though I do think the font choice is very interesting.

I like the 'hidden' heart concept, though I worry that it'll be seen as too "Ponies and Ranbows." (I'm assuming that you're making the heart out of two half-discs shown at ...(more)
Stokefire buyer
Entry Comment 23-Dec-08, 7:36pm GMT

Hmm. I don't think I can convey what I want without sketching it.

I was looking for the negative space "c" to be more natural looking. But I can't figure out how to explain it. I think it'd be okay for the arrow and backside of the C ...(more)
aloder creative
Entry Comment 23-Dec-08, 7:31pm GMT

Hmmm. I did try that already, but I don't like the idea of making it too obvious. There's a fine line, there. I'll see if I can do something else along those lines, though. Thanks.
redshadows2000 creative
Entry 23-Dec-08, 6:50pm GMT

as your last feed back here another modifications from my last proposal and i make more simple with 1 colour

tyvm
aivadelle creative
Entry 23-Dec-08, 6:40pm GMT

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aivadelle creative
Entry 23-Dec-08, 6:14pm GMT

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aivadelle creative
Entry 23-Dec-08, 5:59pm GMT

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Stokefire buyer
Entry Comment 23-Dec-08, 5:26pm GMT

Thanks for the changes. Updates from client will come when I have them.

One thought (change not needed now) we had here in the office is that if you do the things listed below it'd make it look like a sunrise (which, though a bit trite, would be interesting...)

1) starting ...(more)
aloder creative
Entry 23-Dec-08, 5:03pm GMT

Okay, here's the b/w versions with the additional adjustments. I also applied the different stroke weight to the right hand column. Interesting. I'm still leaning towards the original, but I'm very interested to see which the client likes, along with their color choices. Thanks for your help.
Stokefire buyer
Project Update 23-Dec-08, 4:39pm GMT

Guidance to share with the group:
If you're going to bold a portion of the word, make it "cause." The emphasis is on the first syllable, not the second.
Simple sans serif fonts seem to be doing better than ornate ones, though something fanciful in the way that "Big Fish" ...(more)
Stokefire buyer
Entry Comment 23-Dec-08, 4:17pm GMT

Whoops. Also change text to black and grey. sorry I missed that.
Stokefire buyer
Entry Comment 23-Dec-08, 4:16pm GMT

Very nice variations.

Thank you for this. I have two small tweaks to suggest and then I will show this to the client.

1) On the left column, try switching the C back to original weight and reducing the W to the weight the C is in this column. ...(more)
Stokefire buyer
Entry Comment 23-Dec-08, 4:06pm GMT

I don't think the "little man" concept will work for us. The posture is a little ambiguous - it's hard to show "charitable" through human action - and I'm not sure that it's worth the effort to do so. It's especially hard to do it with a faceless character. ...(more)
aloder creative
Entry 23-Dec-08, 3:49pm GMT

Great feedback, very much appreciated. Here's some samples with different font applications as well as some of the tweaks you mentioned. I still like the last version I sent. I think the C is seen first, highlighting it, and then the W is found, hidden. Switching the emphasis on the word ...(more)
fre3dom creative
Entry 23-Dec-08, 3:34pm GMT

I make a simple charitable person icon, just like the identity of the company. I choose a soft orange color for the font to give a warmth image to the audience..I also give three kind of different font...hope you like it with my concept..

Please give me a feedback..
Stokefire buyer
Entry Comment 23-Dec-08, 1:40pm GMT

I like the boldness here. The sense that the cause is at the top of the mountain (though it's a bit odd that the other mountains are higher. I see the hidden "W" as well.

For this to work I think that the C might need to be ...(more)
Stokefire buyer
Entry Comment 23-Dec-08, 1:28pm GMT

I like the way the graphic is headed. I can now see the negative space C. Do you think we can eliminate the hexagon shape and move to a circle? The message about giving in all directions is somewhat muted by the arrow anyway. If we can ...(more)
redshadows2000 creative
Entry 23-Dec-08, 8:55am GMT

tyvm for your feedback, i really appreciated it

i make a few upgrade on this design with same idea and story just like my 1st proposal

i hope u like this and im waiting another feed back




aloder creative
Entry 22-Dec-08, 9:21pm GMT

Fair enough, here's another idea I was kicking around. Great idea on the business, by the way. Very smart.
dans creative
Entry Comment 22-Dec-08, 6:52pm GMT

Well. I will review and rethink in detail and overall. Thanks.
Stokefire buyer
Entry Comment 22-Dec-08, 6:33pm GMT

Thanks for the explanation.

It wasn't pedestrian at all. It's just the C and A that'd need a tweak if this presentation was used. Probably run the bottom of the C into the A and the problem is solved...
Stokefire buyer
Entry Comment 22-Dec-08, 6:22pm GMT

Probably the best story-support I've seen so far. The "C" with the arrow is something with a lot of potential.

Font choice: * - it just doesn't feel right. The sans serif or the "big fish" style both worked pretty well. We're open to other options, but ...(more)
redshadows2000 creative
Entry Comment 22-Dec-08, 6:20pm GMT

im sorry to put explanations about this concept

- 6 corner frame mean that your company protect the client in every directions like a shield
- straight arrow mean your company market target not high n not low
- the blue colours mean calm client no need to worrie if they ...(more)
dans creative
Entry Comment 22-Dec-08, 6:17pm GMT


And here it seems that I have removed too much. Icon is an anagram of C that supports or contains a piece of W. Uh. Sorry. I will think of something more precise.
Stokefire buyer
Entry Comment 22-Dec-08, 6:15pm GMT

I'm beginning to see that I probably should've put more information in the description.

There's no requirement to use letters for the logo, though this is a creative representation.

I like the potential explanation (e.g., the "w" is a representation of the dreams the company empowers) but the visual distortion is ...(more)