Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
Stokefire buyer
Entry Comment 25-Dec-08, 4:38am GMT

I don't think this concept will work for us. We see a pretzel. The guy hugging himself is probably too self-focused for the brand. The idea is that we want that guy to be helping the thing he's passionate about.

The spacing is intriguing - most people have been ...(more)
Tom_Mills creative
Entry 25-Dec-08, 4:35am GMT

I've updated the compass to point to a chosen direction. Causeworth has a purposeful plan for their business approach. It is an unexpected path in an industry focused on risk management. Thus the compass bearing is not North.

However, the aren't throwing caution to the wind...they will still work within an ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 4:34am GMT

It's probably my failing, but I don't see fire. I see wheat - which isn't exactly bad. There's a bit of that "reap what you sow" message here.

The font is (of course) beautiful in its own way. I'd have a hard time arguing against it. It'd probably ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 4:29am GMT

The design almost feels western, but I can't say exactly why. Perhaps it feels like a branding iron? Hmmm...

I think we need a bit more story in the logo. There's no requirement to have the letters in the name - and I think that's holding many of the ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 4:26am GMT

Nice work. Really glad to see options other than orange. I think it is much stronger with the blue selections.

Will let you know after the holidays as to the client's thoughts.
Stokefire buyer
Entry Comment 25-Dec-08, 4:24am GMT

More for you - as it is your first time.

The design looks much stronger in the greys.

For this particular project we are looking for the logo to help tell a story. With the focus on the letters being powerful it really doesn't do what we're asking ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 4:22am GMT

It's a cute concept, but it unfortunately looks a lot like either someone's bottom or a woman's breasts. As such it won't work for us.
Stokefire buyer
Entry Comment 25-Dec-08, 4:20am GMT

I appreciate your efforts on this. Unfortunately it isn't what we're looking for. We'd like the design to have a 'hidden' smooth c in the negative (white) space - and that looks a bit too awkward and forced here. I don't think it is going to work with ...(more)
Tom_Mills creative
Entry 25-Dec-08, 3:53am GMT

As I looked at the two-banner logo...my thought was...sure could use another banner.

The additional color adds a nice element of emphasis. "The highest cause" stands out the most.

My thoughts on the "banners" concept are with my first submission.

Thank you,

Tom
Tom_Mills creative
Entry 25-Dec-08, 3:44am GMT

My goal with my submissions is to create a simple logo using shapes pulled from the negative spaces on the "W".

Another goal being a striking symbol that would function as a favicon as is.

This submission uses the shapes to build a simple compass. The concept being that we are guided by ...(more)
Tom_Mills creative
Entry 25-Dec-08, 3:39am GMT

My goal with my submissions is to create a simple logo using shapes pulled from the negative spaces on the "W".

Another goal being a striking symbol that would function as a favicon as is.

This submission use the shapes to create the mainsail and jib of a sailboat, with a small banner ...(more)
Tom_Mills creative
Entry 25-Dec-08, 3:35am GMT

My goal with my submissions is to create a simple logo using shapes pulled from the negative spaces on the "W".

Another goal being a striking symbol that would function as a favicon as is.

This first submission interprets the two triangles as banners on a standard. Flying the flag of the cause, ...(more)
manolito creative
Entry 25-Dec-08, 2:42am GMT

Any comments or changes you'd like made would really be appreciated.
manolito creative
Entry 25-Dec-08, 2:42am GMT

Any comments or changes you'd like made would really be appreciated.
Manuj creative
Entry 25-Dec-08, 2:16am GMT

2 different styles, using 2 different fonts. I designed a character hugging himself, I thought of that idea because of the name cause he is worth it. You know what I mean?

Anyways feedback appreciated.
nisha0612 creative
Entry 25-Dec-08, 12:32am GMT

Hi,

Explaining my concept: The icon is an abstract flame that could represent hope, helping and luminance.

I have used helvetica as my font type and the design is 100% vector.

DO let me know if i am going in the right direction as I would love to go ahead and submit ...(more)
PhiMcree creative
Entry 24-Dec-08, 7:24pm GMT

Here is my first concept for the Causeworth Insurance design kit. I chose a font that is very easy to read, with no serifs. I went with gentle colors usually associated with peace and prosperity.

As for the favicon, it contains the linked C and W of the ...(more)
aloder creative
Entry 24-Dec-08, 4:02pm GMT

Here are some color options. Any of these could work, but I think the dark purple and blue work really well together, strong and almost humble.
tukang_design creative
Entry 24-Dec-08, 10:09am GMT

my 1st time entry here, :D

concept

Logo
-combination C and I with arrow head on every side, im just thinking if i put arrow head its gonna make this logo have more power and easy to remember. with orange frame it looks have more character on this logo.

Colors
Orange : energy ...(more)
redshadows2000 creative
Entry Comment 23-Dec-08, 9:09pm GMT

sorry for my misunderstood, i withdrawal this proposal

redshadows2000 creative
Entry Comment 23-Dec-08, 9:08pm GMT

Withdrawn: The buyer didn't really like this one.
redshadows2000 creative
Entry 23-Dec-08, 9:05pm GMT

i'm back to polygon concept,
Stokefire buyer
Entry Comment 23-Dec-08, 8:30pm GMT

Come to think of it... If you'd showed it to me I'd probably have asked why the heck you put the sun in front of a mountain anyhow...

Thanks for all the effort.

I'm putting thought into the colors. Initial thoughts for you to fiddle with... A deep brown or VERY deep ...(more)
Stokefire buyer
Entry Comment 23-Dec-08, 7:50pm GMT

I see the dual purpose C and W in the logo and that's interesting. I'm not sure I understand the color change or the dot on the end. Do those have some meaning?

I'd like to understand how the C & W linked together help to tell the story of ...(more)
Stokefire buyer
Entry Comment 23-Dec-08, 7:45pm GMT

The font choice feels too traditional. The sans serif fonts seem to fit the brand a bit better.

I'm not sure what the logo means. I'd like to be able to have some sort of statement made by the logo. I kind of see a spring. ...(more)