Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
Stokefire buyer
Entry Comment 25-Dec-08, 3:23pm GMT

Definately don't like the "C eating the w" feel here. We'll need to find another arrangement. See comments on previous.
Stokefire buyer
Entry Comment 25-Dec-08, 3:22pm GMT

Please remove the gradient effects on both the logo and name and resubmit.

I think the C in the logo may be brilliant, but I'd like to see it plainly...

Can you show it as presented here and with the 'point' going down 45degrees? (e.g., making a straight vertical and horizontal ...(more)
stargazer creative
Entry 25-Dec-08, 12:31pm GMT

Here's a b&w version.
stargazer creative
Entry 25-Dec-08, 12:25pm GMT

Hi,
Here's my entry.
stargazer creative
Entry 25-Dec-08, 12:10pm GMT

Hi,
Here's my entry.
Manuj creative
Entry 25-Dec-08, 10:25am GMT

From your brief, I kinda get the impression your looking for a very formal appeal to your identity, hence the reason why I am submitting conservative designs. But I am seeing designs with variety of color and casual approaches receiving better ratings. Could you please guide me with color preferences if ...(more)
redshadows2000 creative
Entry Comment 25-Dec-08, 9:47am GMT

Withdrawn: The buyer didn't really like this one.
redshadows2000 creative
Entry Comment 25-Dec-08, 9:46am GMT

1 more thing if we rotate on every directions it still have a meaning just like a time
redshadows2000 creative
Entry 25-Dec-08, 9:35am GMT

i cut arrow n change into I
n put orange cause my friend told me that orange can bring good balance into this logo

this logo look simple and modern but also have a good character here
redshadows2000 creative
Entry Comment 25-Dec-08, 9:05am GMT

Withdrawn: The buyer didn't really like this one.
Tom_Mills creative
Entry Comment 25-Dec-08, 7:58am GMT

Some more "story" thoughts here...

At Causeworth we are motivated by your passion for great causes. We'll join you in your passion...your personal mission...wherever your compass points, we'll follow. Supporting great causes and taking part in them is part of what makes ours lives have greater value.
redshadows2000 creative
Entry 25-Dec-08, 7:49am GMT

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Tom_Mills creative
Entry 25-Dec-08, 7:49am GMT

A green option for the ribbon. See my detailed comments on concept in the orange version.

The green is softer than the orange...cool like the blues.

It's time for my long winter's nap...which won't be as long now. But, hey...I love creating logos.
Tom_Mills creative
Entry 25-Dec-08, 7:40am GMT

Here's the navy text version.

See my comments on banners in the other submission.
Tom_Mills creative
Entry Comment 25-Dec-08, 7:38am GMT

By the way...I gave this a slight turn. 6 degrees. It almost as if the momentum of the "cause" has brought the whole compass into motion. I imagine that the staff of Causeworth is motivated by their mission more so than other insurance types.
Tom_Mills creative
Entry 25-Dec-08, 7:32am GMT

Here's a twist on the compass theme. The orange arm launches off the axis and twists into a "cause ribbon" which changes direction moving behind the north arrow.

I think there is an interesting juxtaposition between the static compass and the curving ribbon, not just visually, but also thematically. To me it ...(more)
Manuj creative
Entry 25-Dec-08, 7:23am GMT

test 2
Tom_Mills creative
Entry 25-Dec-08, 7:23am GMT

I think this is a better play off the "w" spaces than the flags...

Concept: They are taking a slice of the premium pie and giving it flight...wings...power...altitude. (upward turn) As it empowers the cause its nature changes (color change).

These remind me now of the Sherpa Banners that hang in the towns ...(more)
Tom_Mills creative
Entry 25-Dec-08, 7:22am GMT

I think this is a better play off the "w" spaces than the flags...

Concept: They are taking a slice of the premium pie and giving it flight...wings...power...altitude. (upward turn) As it empowers the cause its nature changes (color change).

These remind me now of the Sherpa Banners that hang in the towns ...(more)
Tom_Mills creative
Entry 25-Dec-08, 7:16am GMT

Ran this one up the flag pole...

Don't think it works. Seems too forced to me.

There's no way around the nautical on this one...and if that won't fly.

Your thoughts?
Leventhan creative
Entry 25-Dec-08, 6:45am GMT

Hello!

This logo is symbolic of a group of clouds of different sizes which incorporates a feeling of sharing and close relationships - which is what clouds do, they share and are close to each other. You see, similar to how the more fortunate people donate to the less fortunate; clouds more ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 4:44am GMT

Okay, i lied.

This one is interesting if we can make it work. The compass thing has been done, but it's rare when the compass isn't pointing North. Will present to client - I think there's a story here that we could use.

Good job!

This is a very strong ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 4:42am GMT

An interesting way to play with the letter-based logo. I'll present the idea and let you know how it goes.

FWIW this is the only option of the batch that really works for us (at least of the first five I can see now)

It feels a bit nautical ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 4:39am GMT

This look is preferable to the first - but we'd still like to know how you'd suggest the logo helps to support the story. Any guidance?
Stokefire buyer
Entry Comment 25-Dec-08, 4:38am GMT

While it looks interesting I'm not sure what it is. Can you tell us what story this enables us to tell?