Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
ligature creative
Entry 25-Dec-08, 9:28pm GMT

"Working hands" - while serve own needs, each hand serve the needs of others.
ligature creative
Entry 25-Dec-08, 9:26pm GMT

1.
Inspiration is "helping hand" - hand give and help others.
nisha0612 creative
Entry 25-Dec-08, 8:27pm GMT

Hi,

I am back again!

This time the logo has an icon that has more to do with charity and giving.

The icon here is of 2 abstract people with arms stretched towards each other, facing each other. Which could symbolize giving. The arrow has many meanings and could mean progression, results etc.

I ...(more)
kiku creative
Entry 25-Dec-08, 6:43pm GMT

logo
ufotofu creative
Entry 25-Dec-08, 5:45pm GMT

passionate...
circuslife creative
Entry 25-Dec-08, 5:14pm GMT

Hi Stokefire!

Happy Holidays!

I'm presenting my proposal for the CauseWorth logo.

I went for a simple, clean yet thought provoking and memorable design. I used the mechanical wheel powering a battery concept using C and W but gave it a major twist.

When you rotate this logo 90 degrees clockwise, you will find that ...(more)
circuslife creative
Entry 25-Dec-08, 5:07pm GMT

Hi Stokefire!

Happy Holidays!

I'm presenting my proposal for the CauseWorth logo.

I went for a simple, clean yet thought provoking and memorable design. I used the mechanical wheel powering a battery concept using C and W but gave it a major twist.

When you rotate this logo 90 degrees clockwise, you will find ...(more)
stargazer creative
Entry 25-Dec-08, 4:37pm GMT

...
stargazer creative
Entry 25-Dec-08, 4:36pm GMT

...
stargazer creative
Entry 25-Dec-08, 4:36pm GMT

...
stargazer creative
Entry 25-Dec-08, 4:34pm GMT

Thanks for the comments. I did the corrections and I hope we'll nail it in the end.
I'm not so keen at adding the modified C twice in the logo. Either we could put the modified C above the type only, or in the type as the capital C without putting it ...(more)
redshadows2000 creative
Entry Comment 25-Dec-08, 4:10pm GMT

Withdrawn: The buyer didn't really like this one.
redshadows2000 creative
Entry Comment 25-Dec-08, 4:09pm GMT

Withdrawn: The buyer didn't really like this one.
Stokefire buyer
Entry Comment 25-Dec-08, 3:54pm GMT

I like the story, but it may not be accessible enough. People don't intuit clouds with sharing. Also, the stylistic approach seems to look more like water droplets than clouds.

One other thought is that the proportional line weights are a little off, especially along the bottom zig zag. ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 3:50pm GMT

Agreed, doesn't work. The carrying the banner metaphor is hitting me in the face...
Stokefire buyer
Entry Comment 25-Dec-08, 3:48pm GMT

See comments on similar design.

Interesting gradient treatment here. You're right, though. Doesn't work.
Stokefire buyer
Entry Comment 25-Dec-08, 3:48pm GMT

See comments on similar design.
Stokefire buyer
Entry Comment 25-Dec-08, 3:47pm GMT

While it looks pleasing we're not sure what the story behind the logo is. Is it still a hugging figure? Is the message "love in every direction?"

If we can see how hugs connect to insurance then perhaps I can find a way to use this. Might be a ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 3:46pm GMT

See comments on similar design

GREAT story support here. Thanks!
Stokefire buyer
Entry Comment 25-Dec-08, 3:45pm GMT

Agree it is more obvious that it comes from the W, but it seems to look a lot like a used car lot flag string... This one's a no.

Thank you for showing it to us.
Stokefire buyer
Entry Comment 25-Dec-08, 3:44pm GMT

Not sure the green is the right choice, but I will present this concept to the client.

Can you provide this in greyscale so I can avoid having to hear "I don't like green" from the client?

Thanks for the story support. It helps. We'll have to play with ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 3:42pm GMT

This is certainly closer to what we discussed, but the hex concept just don't work for us. The negative space C should feel more natural. I'd suggest dropping the concept since we're unable to effectively communicate what we need and I don't want you to spend your valuable time ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 3:41pm GMT

This one is too industrial and heavy. Feels like you need a hex wrench to work it. I like the versatility, but the arrow concept is now missing...
Stokefire buyer
Entry Comment 25-Dec-08, 3:40pm GMT

I must admit you're probably right.

The discrepancy may be because we haven't seen anyone approach the style we were looking for initially in a way that worked for us.

Your option one is interesting, though may be too fine to work on a small scale (the perspective would ...(more)
Stokefire buyer
Entry Comment 25-Dec-08, 3:25pm GMT

Logo is far too delicate and complex - without the benefits we'd be looking for from such a technique. If we're going for fine lines we'd probably want some feeling that there's hand-drawing. No real identity behind the logo.

I can see a "passion coming up from the world angle" ...(more)