Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
Stokefire buyer
Entry Comment 26-Dec-08, 12:40pm GMT

It's an interesting concept, but I'm not sure the cog imagery works well.

Most likely the advertising will be print oriented for the first few years, so the animation effect needed to turn the logo 90 degrees won't be seen for a long time. If the organization makes it ...(more)
Stokefire buyer
Entry Comment 26-Dec-08, 12:37pm GMT

This one doesn't work as well. The ghosted image doesn't play as well as the bold one.
Stokefire buyer
Entry Comment 26-Dec-08, 12:36pm GMT

Agreed on the double logo presentation. Doesn't work.

I think the way it'd likely be used is just the letter without the w in the middle.
kiku creative
Entry Comment 26-Dec-08, 9:14am GMT

Withdrawn: Hiding it from prying eyes.
Manuj creative
Entry 26-Dec-08, 7:44am GMT

A flower, or even 4 people sitting around each other. Again the way this is done is in a cycle of giving and receiving.

I have also done sample business cards to give you an idea of how the print maybe.

tukang_design creative
Entry 26-Dec-08, 7:35am GMT

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Manuj creative
Entry 26-Dec-08, 7:22am GMT

I made a digital butter fly graphic this time. Represents freedom of choice, attractive offers etc.

Manuj creative
Entry Comment 26-Dec-08, 7:20am GMT

Like I commented on the last design the circle represents an on going cycle. Plus its a type i have designed to give it a C shape.

Manuj creative
Entry Comment 26-Dec-08, 7:18am GMT

its an inward C. plus it also could mean the ongoing cycle of helping one another. Isn't that what insurance guarantees?
Tom_Mills creative
Entry 26-Dec-08, 2:20am GMT

One for the road...

The idea here is the empowerment of great causes supported by the "worth" generated by the business. The ribbon violates the "w" slightly showing its preferential position in the business model...Cause before profit.

The ribbon, supported, in enabled to fly.

Thanks again,

Tom
dans creative
Entry 26-Dec-08, 2:20am GMT

Same idea, multiply geometrical draw in other little abstract icon.
Tom_Mills creative
Entry Comment 26-Dec-08, 2:15am GMT

Thanks for your fast response and constructive direction throughout. It's made this fun to work on.

Regardless of the outcome of this project, I'd love to participate on any future projects you post.

Also appreciate the fact that your agency doesn't do focus groups. Had a brand consultant friend say once that when ...(more)
dans creative
Entry 26-Dec-08, 1:58am GMT

C and his mirroring = W anagram, a draw.
Other 'viewing', a man with arms crossed above perpendicular looked as if they sit at a table and watched from the front.
dans creative
Entry Comment 26-Dec-08, 1:37am GMT

Withdrawn: The buyer didn't really like this one.
dans creative
Entry Comment 26-Dec-08, 1:37am GMT

:)) Thanks. I try.
Stokefire buyer
Entry Comment 26-Dec-08, 1:36am GMT

Beautiful, but not what we're looking for.

I can see you are a very talented designer, but it may be a bit like asking you to do this with one eye closed. We'd like to see things without the 3D effects, gradients, and the like.

The concept looks a bit ...(more)
Stokefire buyer
Entry Comment 26-Dec-08, 1:34am GMT

This one doesn't work for us. It looks a bit too much as though the people looking for funds are begging, and that those with the money are better than those without.

The font feels too... square? And the serifs seem a little odd.
Stokefire buyer
Entry Comment 26-Dec-08, 1:25am GMT

Thank you.
Stokefire buyer
Entry Comment 26-Dec-08, 1:24am GMT

I like the idea, but I'm not sure it works as well as the iconic one you mention. I'm not sure I could come up with a way to make this more powerful.

I do think you've got a couple options that the client will like, though. I ...(more)
Stokefire buyer
Entry Comment 26-Dec-08, 1:14am GMT

While the logo itself doesn't work for me I think you've done a good job on the text.

If you have another logo concept with a story (see the ones that are *** and **** for what sorts of stuff we like) the font may work very well.

Logo: * ...(more)
dans creative
Entry 26-Dec-08, 1:01am GMT

Hello. Other kerning letter at 'loop'.
dans creative
Entry Comment 26-Dec-08, 1:00am GMT

Withdrawn: The buyer didn't really like this one.
dans creative
Entry Comment 26-Dec-08, 12:59am GMT

Withdrawn: The buyer didn't really like this one.
Tom_Mills creative
Entry 26-Dec-08, 12:08am GMT

I loved the iconic value of the "C" in stargazer's mark and wanted to try the C alone with the ribbon motif.

Not sure this reads as a "G." I added the notch in the ribbon to help clarify.

Not sure if the ribbon has been overdone, but here's an option with it ...(more)
Tom_Mills creative
Entry 25-Dec-08, 11:42pm GMT

Here's the grayscale version of the compass with ribbon.

Let me know if there is enough contrast.

--Tom