Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
tukang_design creative
Entry Comment 26-Dec-08, 3:00pm GMT

Withdrawn: The buyer didn't really like this one.
tukang_design creative
Entry Comment 26-Dec-08, 2:56pm GMT

ty for your suport, but im gonna withdrawal this
zevan creative
Entry 26-Dec-08, 2:53pm GMT

a_a
circuslife creative
Entry 26-Dec-08, 2:38pm GMT

Hi Stokefire!

Merry Christmas! :)

Here's my new proposal for the CauseWorth logo. :)

I used C and W as the main elements and tried to capture sharing of goals.

I really hope you like it. I believe in this logo deeply.


Thanks!

Mark
diti05 creative
Entry 26-Dec-08, 2:37pm GMT

my idea
tukang_design creative
Entry 26-Dec-08, 2:37pm GMT

-
diti05 creative
Entry Comment 26-Dec-08, 2:35pm GMT

Withdrawn: Whoops, I uploaded the wrong file.
diti05 creative
Entry 26-Dec-08, 2:34pm GMT

this is my idea
diti05 creative
Entry 26-Dec-08, 2:31pm GMT

my idea
dans creative
Entry Comment 26-Dec-08, 1:52pm GMT

I try other. Thanks.
dori creative
Entry Comment 26-Dec-08, 1:18pm GMT

Withdrawn: The buyer didn't really like this one.
dori creative
Entry Comment 26-Dec-08, 1:17pm GMT

Withdrawn: The buyer didn't really like this one.
Stokefire buyer
Entry Comment 26-Dec-08, 1:06pm GMT

Thank you. We can see a bit of the C here, but we suggest that there are other options you've designed that have more promise.
Stokefire buyer
Entry Comment 26-Dec-08, 1:05pm GMT

You're right about what the insurance guarantees or offers, but we don't see the "c" you mention. It appears to be a 9 to us.

This concept probably won't work as presented. Others of yours are strong - we suggest going with them.

The cap H at the end ...(more)
Stokefire buyer
Entry Comment 26-Dec-08, 1:01pm GMT

Intriguing and creative, but the "hug" metaphor isn't working well with the client. He feels it is a bit creepy - and may put people off if it makes him feel awkward.
Stokefire buyer
Entry Comment 26-Dec-08, 12:59pm GMT

Not enough story here. Again the fonts are good, but the logo isn't saying the sorts of things that need to be said.
Stokefire buyer
Entry Comment 26-Dec-08, 12:57pm GMT

Love your enthusiasm.

I do like it, but feel it is more like a campaign logo than a permanent one.

That may be the problem with ribbons - they're typically associated with short-term things like fund-raisers. Unless the logo is truly integrated it may be seen as a fleeting effort. ...(more)
Stokefire buyer
Entry Comment 26-Dec-08, 12:56pm GMT

This is quite creative, - looks a bit like a person wearing a crown, but the rotation of the C and morphing of the w feel a bit awkward.

I do like the creative use of the o as a target.

The font used for "insurance" is truly intriguing. ...(more)
Stokefire buyer
Entry Comment 26-Dec-08, 12:52pm GMT

It's pleasant, but I can't tell what the logo is supposed to represent. It's a bit like an upside down Mercedes logo.

I think we need something with a bit more story behind it.

Thank you for your entry.
Stokefire buyer
Entry Comment 26-Dec-08, 12:50pm GMT

This one does not work for us. Doesn't seem to make a statement. We see the flower, but it actually had a stronger response as "four olives."
Stokefire buyer
Entry Comment 26-Dec-08, 12:48pm GMT

LOVE the butterfly concept. The butterfly that flaps its wings... and a new school is built in Africa. Very cool.

Think you could play with a few different styles for this? Don't worry about putting CW in the logo.

Great free thinking to come up with it.

Guidance... ...(more)
Stokefire buyer
Entry Comment 26-Dec-08, 12:44pm GMT

There's a strong sense that this is a fire insurance logo - something that (oddly) I don't think this client sells. They're a generalist firm, so any overt reference to a particular type of insurance would cause problems if people were scanning to buy (in this instance) property and casualty ...(more)
dori creative
Entry 26-Dec-08, 12:44pm GMT

vr2
dori creative
Entry 26-Dec-08, 12:43pm GMT

This is my proposal
Stokefire buyer
Entry Comment 26-Dec-08, 12:41pm GMT

Same as previous.