Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
dans creative
Entry 27-Dec-08, 4:37pm GMT

Thanks. Other color and b/w.
circuslife creative
Entry Comment 27-Dec-08, 4:30pm GMT

Withdrawn: Whoops, I uploaded the wrong file.
circuslife creative
Entry 27-Dec-08, 4:22pm GMT

Hi Stokefire!

Here's the revised logo incorporating the revisions that you asked for. :)

I hope I got the colors right. Please let me know if I should tweak it further.

The concept or story of this logo is sharing: The sharing of goals and sharing of the path towards growth.

I hope you like ...(more)
Stokefire buyer
Entry Comment 27-Dec-08, 3:52pm GMT

Not seeing many of this "new growth" concept. Client actually just asked about it. Will submit as is.

Has the "turn over a new leaf" metaphor, new growth, a sense of purity... good stuff.

The leaf almost feels jaunty. Not bad at all.
circuslife creative
Entry Comment 27-Dec-08, 3:46pm GMT

Hi Stokefire!

Thanks for the kind comments.

Sure, I'll edit this one immediately according to what you want.

Thanks for the opportunity! This is a challenging project and I like how it makes me think and imagine.

:)

Happy Holidays!

Mark

chrysalis creative
Entry Comment 27-Dec-08, 3:38pm GMT

Sorry for not hitting "pause" - I had this idea and ran with it. :)
chrysalis creative
Entry 27-Dec-08, 3:37pm GMT

Another version using the idea of growth. It's a single small leaf growing from the idea of the company, but it represents hope and the beginning of new life.

Same font - tried a tighter kerning. The colour is bold and young.

Let me know if you'd like any changes.
Stokefire buyer
Entry Comment 27-Dec-08, 3:36pm GMT

Happy holidays Mark.

This is a nice visual - one with a lot of promise.

For it to work we'd likely need to have the first letter of the name leaning to the same degree as in the logo.

I'd also like to see a less obvious distinction between the ...(more)
circuslife creative
Entry 27-Dec-08, 3:28pm GMT

Hi Stokefire!

I'm presenting this again. :)

Merry Christmas! :)

Here's my new proposal for the CauseWorth logo. :)

I used C and W as the main elements and tried to capture sharing of goals.

I really hope you like it. I believe in this logo deeply. I also hope you could give me points ...(more)
Stokefire buyer
Entry Comment 27-Dec-08, 3:28pm GMT

Damn you're fast.

Hit the pause button. We'll submit this.

Thanks for the fast work.
Stokefire buyer
Entry Comment 27-Dec-08, 3:27pm GMT

See next.

(Please note the client glimpsed this and said "cyclops breasts?") And we must admit there's a little hint of perversion here.

Stokefire buyer
Entry Comment 27-Dec-08, 3:26pm GMT

Logo is a bit too flat to work for us. The people are a little too hard to see.

I think the logo might take a little too much explanation to work. Another direction would be recommended.

It's very good looking, but not what will work in this ...(more)
Stokefire buyer
Entry Comment 27-Dec-08, 3:23pm GMT

It's a different direction - and one that has a viable story.

This is the only logo I've seen that might work with a handwritten font. Would make it feel very personalized.

Can you rough up the logo a little bit? The center is too perfect. The sides ...(more)
chrysalis creative
Entry 27-Dec-08, 3:19pm GMT

I made some kerning changes and positioning changes to the sun, as well as made the "cause" bold to make it stand out more.

Thanks for your feedback.
Stokefire buyer
Entry Comment 27-Dec-08, 3:18pm GMT

Another great font. Like the growth metaphor. Given the peaceful nature of the plant I might ask for a more vibrant color (orange?)

No need to tweak now. Will submit. Has good potential.
Stokefire buyer
Entry Comment 27-Dec-08, 3:17pm GMT

I do like the distinctive layouts. Good to see it in different versions.

Many thanks for the submission.
Stokefire buyer
Entry Comment 27-Dec-08, 3:16pm GMT

Wrong emphasis in the font. Emphasis is on Cause.

The CW is okay, but isn't helping to tell a story. Suggest something that is either more story driven or allows for more dynamic uses.
Stokefire buyer
Entry Comment 27-Dec-08, 3:15pm GMT

I like the text option here. Hadn't seen the italics before (that I remember.) Nice way to add emphasis.

Are you suggesting no logo element?
Stokefire buyer
Entry Comment 27-Dec-08, 3:13pm GMT

ABSOLUTELY love the concept, but the detail is a bit too much. No need to tweak now. I'll present the idea (this being an illustration of how it could be done) and see where it goes.

These come very close to stylized empowered people. Not a bad ...(more)
Stokefire buyer
Entry Comment 27-Dec-08, 3:11pm GMT

It's the first time I've seen a decorative logo that might work. Will submit.

The interlinked Cs could represent interlinked causes. Not a deep story, but a story nonetheless. Good work.
Stokefire buyer
Entry Comment 27-Dec-08, 3:09pm GMT

I really want to like this one, but it isn't working quite right. Feels a bit too stiff. The emphasized W (in the middle) is the wrong thing to be focusing on. The Cause is the emphasis.
Stokefire buyer
Entry Comment 27-Dec-08, 3:07pm GMT

Might be a touch under *** for execution right now, but i like where it is headed so I'm giving you all three.
Stokefire buyer
Entry Comment 27-Dec-08, 3:07pm GMT

Like the idea. Might need tweaks to sizing and font. Will submit to client.

I'd consider a bit of kerning play here, perhaps putting the sun slightly behind the r to make it look like it is rising - and tightening up the spacing. Not sure the client ...(more)
Stokefire buyer
Entry Comment 27-Dec-08, 3:04pm GMT

It's a nice idea, but the 90 degree turn to the C makes it less workable for us. The story is almost there, though. The hand-in-glove feel is nice.

The disparity between the two fonts is very interesting. We'd not seen anything so distinct. Can't tell if we love ...(more)
Stokefire buyer
Entry Comment 27-Dec-08, 3:03pm GMT

Feels quite modern. A little bit Pac Man like...

I like the weight of the font here - that would do well with your *** option submitted earlier. Would rather you pursue the other option.