Charitable Insurance Company Identity
a logo and stationery project by Stokefire

Award
$610
Ended 30-Dec-08
This project is complete.
Show me:
Awhile ago
Stokefire buyer
Entry Comment 30-Dec-08, 1:19am GMT

Another beautiful entry.

Like the message, but the complexity is a bit much. Almost feels like it tells a story.

I will submit to client and let you know if there is an interest.
Stokefire buyer
Entry Comment 30-Dec-08, 1:11am GMT

Beautiful. Will send to client.

May need to tweak weights a bit and perhaps kerning.

Stay tuned. I might have you switch the 'colors' to something other than stark white. Perhaps a 33% and 66% black? Not sure whether those would be visible on both ...(more)
ANV creative
Entry 30-Dec-08, 12:48am GMT

Example Identity.
ANV creative
Entry 30-Dec-08, 12:31am GMT

The dandelion seed represents ease as to which the donations are spread. Its whimsical and inspiring. In the middle is the letter "C" representing Causeworth Insurance. Icon can also represent the network of many causes. I will be mocking up a few letterhead/biz card examples shortly.
jmoss creative
Entry 29-Dec-08, 11:14pm GMT

simplified with tagline.
stargazer creative
Entry 29-Dec-08, 11:11pm GMT

Here's one concept for the stationery.
jmoss creative
Entry 29-Dec-08, 11:02pm GMT

simplified.
stargazer creative
Entry 29-Dec-08, 10:03pm GMT

Same changes with a different font.
stargazer creative
Entry 29-Dec-08, 9:49pm GMT

Here's the logo with a similar font, a more balanced C, heavier weight on CAUSE and an oblong C and O.
shipesta creative
Entry Comment 29-Dec-08, 9:42pm GMT

also, the interlocking of the circles and diamonds represents the unity you have as a solid company with your customers and charitable organizations.
shipesta creative
Entry 29-Dec-08, 9:41pm GMT

Strong, dependable, worthy

The diamond is the strength, the center on which your company stands, solid, strong, high class - built on a solid foundation, rising upwards.

The circles are the spinning wheels of the world, the charitable organizations, the softer, more human side which your company portrays through it's giving to ...(more)
stargazer creative
Entry Comment 29-Dec-08, 9:28pm GMT

Of course!
I'll get on it right away.
Stokefire buyer
Entry Comment 29-Dec-08, 8:13pm GMT

It's a beautiful story, but the logo style doesn't work for the client. He needs something more iconic (perhaps solid?)

Stokefire buyer
Entry Comment 29-Dec-08, 8:11pm GMT

The C is nice, but the W doesn't feel professional enough to work. (It also looks a bit like breasts...)
Stokefire buyer
Entry Comment 29-Dec-08, 8:09pm GMT

Cute. Unfortunately the mark is confusingly similar to the copyright symbol.
Stokefire buyer
Entry Comment 29-Dec-08, 8:08pm GMT

Style would have to be hand-drawn for this to work.
Stokefire buyer
Project Update 29-Dec-08, 8:06pm GMT

Wow. Just... Wow. Lots and lots of submissions. More than we can give feedback on in the short term. I will try to provide ratings for all - and feedback on those that are close to what we're looking for.

MiguelZuleta creative
Entry 29-Dec-08, 8:06pm GMT

CauseWorth Letterhead Set

I hope you like it.
Stokefire buyer
Entry Comment 29-Dec-08, 8:03pm GMT

For this to work it'd have to actually be hand-drawn - not phased or blurred.
MiguelZuleta creative
Entry 29-Dec-08, 8:02pm GMT

The key elements of Causeworth are based on support, communication, help, unity. This logo was meant to look like a group of individuals coming together to create light, warmth and security.

I hope you like it!

I would appreciate some feedback.
Stokefire buyer
Entry Comment 29-Dec-08, 8:02pm GMT

For this to work it'd have to be an actual handprint rather than a computer representation of one. We could play with selectively shaping the palm to create the heart.

Very nice concept, but would need to feel a bit more raw to work. Worth pursuing.
Stokefire buyer
Entry Comment 29-Dec-08, 7:58pm GMT

This feels a bit too Halloween. Style is a bit short/abrupt as well. If we use fine line drawings it'd probably be more flowing.

I'd suggest another direction.
Stokefire buyer
Entry Comment 29-Dec-08, 7:56pm GMT

It's an interesting presentation. Creative. Will present to client.

Not sure it has the depth we need.
Stokefire buyer
Entry Comment 29-Dec-08, 7:54pm GMT

This is a bit too plain. We don't see a story here. Perhaps another direction?
Stokefire buyer
Entry Comment 29-Dec-08, 7:53pm GMT

The client initially though he wanted flames, but unfortunately in the insurance business if you have flames people think you sell fire insurance.