crowdSPRING

Creative brief

“Look-at-ME” is a sleek iPhone Photo Application that serves to put a smile on people’s face through creating & sharing gorgeous-looking pictures. ‘Look-at-ME’ works like a hilarious print club: Turn your friend into Mona Lisa, or feature yourself on the cover of Wallpaper magazine. Yet, on a more practical front, you can transform any ordinary photo into a nicely framed coolly deco picture.

Our target audiences are:

Inquisitive, fun-loving and tasteful iPhone users. They are mostly young professionals and trend-setting youths, looking for an easy and cool way to create & share fun and gorgeous-looking photos among friends.

Here is what we need:

We’re looking for a goofy & welcoming logo that features the name of the application (Look-at-ME) and a sleek-looking square app icon.

Design we like:

We’d like to deliver the perception of welcoming & sleek design with a dash of playfulness. We believe in your creativity, so we prefer not to put up any concrete boundary. We hope to give you a feeling of our preference through the following design comments, but there is no intention of limiting your creativity here.

http://images.wikia....a/ad/SkrumpsLogo.jpg Why we like it: it’s welcoming (may be it’s the waving hand!), playful and not crossing the line to look childish.

http://www.winkflash.com/images/main/logo.gif Why we like it: The design is clean and able to give a warm impression.

http://www.cmpaper.com/images/logo.gif Why we like it: It is attention grabbing and memorable.

http://www.expertcli...d/Color_Logo-283.jpg Why we like it: It makes people ‘feel-good’.

Design “must-have”:

Logo:

- Must contain the name of the iPhone App “Look-at-ME”. It is okay not to include the dash and the text can be upper or lower case, but the name should be readable.
- Dimension: The logo will likely be featured within the iPhone App all-the-time, so preferably the logo would not take up too much vertical screen real estate,

App Icon:

- It needs to be able stand out among many other iPhone Apps icons (refer to iTunes > App Store > Photography), so the design needs to be a bit more eye-catching.
- Dimension: The icon spec requirement is a square, but will be rendered as ‘rounded square’ on iPhone.

Design consideration:

- Make sure NOT to deliver the impressions of: ‘for kids’ / ‘for teenagers’ / ‘for techies’
- Mobile phone screen rendering consideration:
o Logo not to become too ‘tall’ and takes up too much vertical real estate on screen
o It’s helpful to remember that the Logo & App icon would become relatively small when rendered on mobile screen, so extra fine details may not show well


We’re grateful for your participation and contribution!

Update 7-Sep-08, 9:54am GMT

Dear participants,

Having received a few entries, we'd like make some clarifications: On an iPhone, the square App Icon is just about the size of a thumbnail, it is not possible to include the name 'Look-at-ME' and still be visible. That's why we need 2 design entities - the Logo (which features the name) and the square App Icon (which does not require the name to be printed).

Many thanks!

Update 10-Sep-08, 1:40am GMT

Actually we do not put 'props' like sunglasses / mustache to the picture ... we do it by putting Your own face inside a 'frame' (the frame could be the Mona Lisa, Superman or just a very neat wooden photo frame). Hope it helps.

Update 10-Sep-08, 1:40am GMT

Actually we do not put 'props' like sunglasses / mustache to the picture ... we do it by putting Your own face inside a 'frame' (the frame could be the Mona Lisa, Superman or just a very neat wooden photo frame). Hope it helps.