- Dates
- Starts: 22-Jun-09, 10:57pm GMT
- Ends: 29-Jun-09, 10:57pm GMT
- Awards
- Award 1: $375, was awarded to mksteward
- Formats
- EPS, PSD, AI (vector based), and JPG
- Contract
- Preview: crowdSPRING Contract
- Materials
- There are no materials for this project.
Creative brief
LET ME TELL YOU ABOUT US:
A new e-commerce website for luxury soap baskets from unique locations around the world. This website will have a feminine whimsical feel with a warm color palette.
HERE IS WHAT WE NEED:
Top key messages the logo can communicate:
#1 - Old World Beauty
#2 - International
#3 - Luxury Gift Baskets
This log will be primarily used for the website and then brand stationary and other print items
OUR TARGET AUDIENCE IS:
Demographics:
Women 25 - 60, Urban and Sub-urban locations in the US and Canada, Annual Income range $50k - $500k, with at least some college education
Psychographics:
This woman frequently pamper herself with gifts and purchasing for friends and family, she enjoys traveling to Europe, other exotic locations around the world, enjoys luxury products and values obtaining quality items that are rare to find on the mass market
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We would like to see some globe/international references
