crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

We are the International Ticketing Association (INTIX) www.intix.org
We are a professional association that supports, educations, promotes and specializes in the ticketing/admission industry.
We are the people who create the software, deploy the software, manage the venues, manage the box offices, market the events, promote the events and sell the tickets for live entertainment. We are the sports, arenas, concert halls, theatres, performing arts, museums, festivals people. If you go to live entertainment you buy your tickets from our professionals.

HERE IS WHAT WE NEED:

A logo that incorporates our corporate logo, our fund raising logo and our silent auction corporate sponsor/partners logo into something festive that actually recognizes who we all are but more importantly DRIVES folks to participate in the auction. The auction is a revenue stream that I need to drive value and participation and action. All this with pretty "dull" primary logos. Logo would operate primarily as a banner on cMarket webpage (www.intix.cmarket.com) but would need to have legs for use on printed promotional materials as well, other web designs (blasts, newsletters, brochures etc.)

OUR TARGET AUDIENCE IS:

Primarily to our members and to our industry. Ancillary industry and general public with interest in entertainment type items would be secondary

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our Corportate logo (INTIX) with the Tree logo that represents the Association/Fund; Must have coporate sponsor/partner logo (Tessitura Software) and 2009 Silent Auction wording.