crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

A new online store specializing in safety apparel. Fire resistant, electric arc protection, and hi-visibility vests and rainwear are main products. "SafeIsBetter.com"

HERE IS WHAT WE NEED:

We are working on a site redesign inspired by airline safety cards, and need a logo to match. Once we select a design there may be additional jobs in the future for new categories and items. Brand is safe, reliable, cost effective, smart, trustworthy

OUR TARGET AUDIENCE IS:

small to medium businesses and individuals in the utility industry, also anyone working in flammable or electric arc areas directly, from chefs in restaurants to welders. May be individuals or safety managers/purchasers at larger companies.

WE LIKE THESE DESIGNS:

http://www.simon-rob...m/portfolio/nea.html
Design inspirations: airline safety cards

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have: unique, fresh, clear to read
NO: danger, caution, warning, OS X/vista style application icons