crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

We are one of the leading online retailers for ceramic knives and are looking to upgrade our company's logo

HERE IS WHAT WE NEED:

We want a simple and clean look for the logo "Shenzhen Knives" and tag line "Affordable Ceramic Knives".

OUR TARGET AUDIENCE IS:

No set customer demographic or location, as our customer base is broad -- design should be simple and appeal to a broad range of both domestic and international customers of both genders.

WE LIKE THESE DESIGNS:

http://www.slicehome.com/
http://ww32.1800flowers.com/
http://www.llbean.com/
http://www.officedepot.com/

Like the layout of the logo and the tagline. It's simple and clean.




WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Prefer something that looks modern and not Asian-themed, as we are trying to convey a "western" feel to the logo.

Update 24-Jun-09, 3:18am GMT

Please feel free to use any color scheme, as we are planning to do a website update (change the homepage headers) and color schemes, so when you are thinking about the color scheme make sure it would look nice/match the whole site if we were to implement your logo's color scheme throughout.