crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

TweetPhoto is a free photo sharing service for Twitter. We are developing a reliable, user-friendly and fun experience. Our tag line is “Simply a better way to photo share.”

HERE IS WHAT WE NEED:

We’re in need of redesigning our current logo on www.TweetPhoto.com.

This logo needs to incorporate the existing logo on our site and include a new graphic which depicts what we are doing. The word “TWEETPHOTO”, in colors blue and white need to be cleaned up and crisp with round edges and a consistent white border around the blue text. The new graphic that is to accompany the current logo can be anything that communicates what we are doing.

The background color of our site is changing to # 95e4e8.


OUR TARGET AUDIENCE IS:

The every day user on Twitter that takes photos.

WE LIKE THESE DESIGNS:

The new logo could include a camera, photos, a “cute” bird. It could include a Polaroid like the example attached or not. You decide!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The graphic needs to be fun and friendly and have a Twitter-like feel.

Update 31-Mar-09, 12:47pm GMT

This logo should NOT use real photographs. Graphic needs to be vector based.

Update 2-Apr-09, 2:14am GMT

You need to replicate the blue and white logo on www.tweetphoto.com exactley as it is. Same font. Same width of blue and white. When you add a new logo to it, please use vibrant colors that depict our photo sharing site. A good thing to note is that our main focus is an excellent user experience. The site is fun and easy to use. Email if you need more clarity.

Update 3-Apr-09, 4:05pm GMT

Logo will be sitting on homepage of website as main logo. All graphics added to the image should not be larger than the text itself. Our slogan is, "Simply a better way to photo share."

Update 6-Apr-09, 3:48pm GMT

Originality of graphic is key!