crowdSPRING

Creative brief

A new company that needs a logo that represents the idea of "tongue in cheek".

We need a logo built around the idea of “tongue in cheek”. From Wikipedia: Tongue-in-cheek is a term used to refer to humor in which a statement, or an entire fictional work, is not meant to be taken seriously, but its lack of seriousness is subtle.

Here’s what I’m picturing: a capital “C” that looks vaguely like a cheek. A capital “T” inside the “C”. The horizontal line on the “T” looks vaguely like a mouth, and the vertical line looks like a tongue. We're looking for a simple, elegant design. A very crappy version of this is uploaded as an example.

Logo will be used as part of a web design, as well as being "screen printed" on various products (clothing, mugs, etc.)

Two versions: one just black and white, the other with a red tongue.


People that appreciate tongue-in-cheek humor.

A simple, elegant design. As noted, one black and white version, and one black, white and red (for the tongue) version.

Update 7-Nov-08, 6:30pm GMT

I strongly encourage people to check out the image I uploaded, and not try to over-complicate anything. Looking for a very simple, compelling design.

Update 11-Nov-08, 10:56pm GMT

Only a couple of days left. Notice that only two submissions have received a 4/5 - both are from the same person, and follow the guideline of a "T" that looks like a tongue inside a "C" that looks like a cheek. A text version with a "tongue" dipping into the "cheek" somewhere is a nice bonus, but the winner will very, very likely have the "T in the C" thing covered.