LOGO redesign for HASTAC (Humanities, Arts, Science, and Technology Advanced Collaboratory)
a logo project by hastac

Award
$325
Ended 20-Oct-08
This project is complete.
Show me:
Awhile ago
griffinINSPIRED creative
Entry 7-Oct-08, 5:20am GMT

Thanks again for inviting me to participate. Here's my initial effort - I would be happy to hear any feedback you might have.
pcrdm creative
Entry Comment 7-Oct-08, 5:11am GMT

Could just be me, but lower case seems to read "haystack" more readily than UPPERCASE...
pcrdm creative
Entry 7-Oct-08, 5:05am GMT

The guitar pick shape is supposed to represent a haystack...

The crowd in the bottom a field of haystacks...
fackhir creative
Entry 7-Oct-08, 4:44am GMT

hastac1
Wilheim88 creative
Entry Comment 7-Oct-08, 4:36am GMT

Withdrawn: The buyer didn't really like this one.
EmLiam creative
Entry 7-Oct-08, 3:44am GMT

Thanks for the invite, here is my take.
pcrdm creative
Entry 7-Oct-08, 2:38am GMT

The stick figure represents proactive people and how to pronounce HA.

The colored candy represents a stack of hard drives/database (pun intended).

The candies will be transparent and glow. The candies could light up to highlight the appropiate category (green for humanities etc.).

I don't think the words should be colored, just illustrating the ...(more)
brumagel creative
Entry 7-Oct-08, 1:07am GMT

I'm playing with needles to create the letters in the acronym. Feels edgy and innovative, but still conveys a serious tone appropriate for your organization.

P.S. This is a rough sketch. Wanted to get your feedback before I spent more time on the idea.
dackerman creative
Entry 6-Oct-08, 11:02pm GMT

Here's another quick concept. Stronger font this time and san-serif.
ufotofu creative
Entry Comment 6-Oct-08, 10:21pm GMT

Thank you for the thorough, detailed and entirely CONSTRUCTIVE criticism; such specificity is, sadly, all too rare hereabouts, and is genuinely appreciated.
Wilheim88 creative
Entry Comment 6-Oct-08, 9:21pm GMT

Great feedback. On one key part I think I failed to distinguish that this is 2 separate designs. One all black and the other a gradient.

I will work on something that does convey your message more to the logo, I was going for a very dynamic logo and I lost sight ...(more)
hastac buyer
Entry Comment 6-Oct-08, 9:03pm GMT

Thanks for your submission.

We prefer cleaner, more simplistic designs. There is just a bit too much going on in this one logo.

I don't particularly like the conventional serif font used in the acronym. It does not read as techy, or modern, or cutting edge.

Their seems to be little ...(more)
impensabile creative
Entry 6-Oct-08, 9:03pm GMT

and here with a subtitle.
impensabile creative
Entry 6-Oct-08, 9:02pm GMT

Hi, and thanx for inviting me to join this competition.
here is my first submission, without subtitle. let's work on it! feedback plz.
Wilheim88 creative
Entry 6-Oct-08, 8:35pm GMT

A Unique and vibrant logo, I am open to any revisions. What do and don't you like?
hastac buyer
Entry Comment 6-Oct-08, 8:11pm GMT

UPDATE: Actually more "serious" was the wrong word re: the color palette, if anything we want less pastelish, more vibrant, acid-y, more techy, cutting edge color . . .
hastac buyer
Entry Comment 6-Oct-08, 7:46pm GMT

Thanks for your submission.

Appreciate the effort in designing a new iconic image, we like the sense of energy and innovation that your lightbulb conveys, but not sure if this is the icon for us.

Need something that says "international network," crossing of disciplines/boundaries, groundbreaking, cutting edge, etc.

Not crazy about the ...(more)
hastac buyer
Entry Comment 6-Oct-08, 7:43pm GMT

Thanks for your submission.

This seems too traditional, not conveying that HASTAC is really cutting edge, digital, technology promoting, groundbreaking, visionary.

The icon suggests a laurel wreath, which is an obvious nod to academia, but one that makes us seem to stodgy or conventional. Would not appeal to a younger, more ...(more)
hastac buyer
Entry Comment 6-Oct-08, 7:31pm GMT

This is coming across as too traditional/conventional.

Design needs to better reflect the cutting edge, groundbreaking, visionary nature of our organization.

Design needs to better convey capture other key elements of HASTAC: technology, thinking, learning, networking, boundary crossing, . . .
hastac buyer
Entry Comment 6-Oct-08, 7:28pm GMT

Like the concept of the of the Venn diagram-esque haystack and the pronunciation key

Dislike the "needle."

Font seems a bit too informal or childish, perhaps something a bit more modern or sleek?

Would need to work in the "Humanities, Arts, Science, and Technology Advance Collaboratory" piece.

We are thinking about the idea ...(more)
hastac buyer
Entry Score 6-Oct-08, 7:24pm GMT

We are really loving this design.

Would like to see it perhaps with some more "serious" colors, but still conveying energy/innovation.

Would also like to see a different font for HASTAC, something that still conveys modern, but perhaps less "robotic". Love sans serif fonts.

Great treatment of "subtitle"

Really like the conception ...(more)
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ufotofu creative
Entry 6-Oct-08, 7:02pm GMT

logotype...
graphichunter creative
Entry 6-Oct-08, 5:55pm GMT

logo
dackerman creative
Entry 6-Oct-08, 5:02pm GMT

Tried to go for something related to a "needle in a haystack" with the mark on top. Simple, strong text rounds out the logo.
tini1 creative
Entry 6-Oct-08, 4:56pm GMT

concept based off your ideas, the 'sections' in the haystack represent the varios networks.....coming together, to 'find' that neddle in the haystack:)