crowdSPRING

Creative brief

Hey all, Just started a company and I'm boot strapp'n it. I'm an independent manufacturer's rep in the Medical device industry- call point is doctors offices- My comany name is:

Medical Sales & Service

I can't believe it wasn't taken in my state. I even have my own domain- it all happened fast- picked up two lines within a week and need to get my name out there fast as I build this business. It's very competitive and also a crowded market. These customers get called on by drug reps 10 times a day- not that there is anything wrong with that- but I sell devices that help doctors advance there practice on both a clinical leveal and also a buisness level- I want to stand out from your typical pharma rep. I also want to stand out from the average ma & pa shop that use cards that they get made at Kinkos.

I would really like it to create identity for my business, if that makes sense. I'm also open to a slogan or company motto. A friend of mine uses the slogan: "Illumuninating the path to success". I don't know if it's appropriate to put a slogan on a card or not, but I'm open to ideas if it is.

My thoughts: First of all, since I'm not a designer I don't know the lingo. So please excuse me in advance. This is what I'm thinking.

MSS (Company Initials) Interesting larger bold & shadowed font Colors, & name of CO. in the logo. I like blue & different shades of it alot-but I wouldn't be opposed to different combinations of colors maybe up to 3. I definitely want the company full name to appear within the logo. I'm not sure how big it should be relative to the size of the bus. card. I just want it to stand out but at the same time not be overwhelming. Would like people to see it and say "wow, isn't that clever!"

OK, so I'm asking a lot....

I would like to have it done in a way that is easy to put on a business card (will probably need help with that too) and also be able to use it in the future for when I create a website.

I'll probably go to a local printer or do something online to get the finished product made- however, I'm open to suggestions about the whole project. I'm very excited that I found this Website and really look forward to all of the creative ideas.

Thanks a lot for reading. I hope that my lengthy post describes the scope of my needs so that we can connect and make this project happen.

Doug

Update 25-Aug-08, 11:38pm GMT

I am totally impressed with the level of participation that I have seen on my contest so far. All of the ideas are good. The majority of ideas are great. But there are several that I really like and know that I would be content with if the contest were to end today.

At this time, I would like to open up the project to you (all creatives). If there are any new ideas please bring them forth. I promise to look at all entries with an equal eye- it's up to the crowd from this point forward.

Thank you to everyone that has participated so far- I sincerely appreciate all of the work and effort that has gone into the project.

Regards,

Doug

Update 27-Aug-08, 11:59am GMT

WOW! You guys are really great. Several new entries have now changed the landscape of the contest. There is just a little over 24 hours. I'll do my best to give feedback on all, however my time over the next 10 hours will be limited. I will have a small window in about 3 hours where I can check in.

As I said before, EVERYOne of the ideas has been good. I think that the majority have been great. Several are EXCELLENT. I can count on one hand the number of creatives that I'm ready to buy from.

Update 27-Aug-08, 12:51pm GMT

One more note: I went back and re-read in Community the thread on 10 tips for buyers. Great thread, very helpful. I hope my feedback has been as helpful.

Final thought on my project: I've been out in the field making sales calls and have been very unconfortable using my current business card. It's very clear that I need to stand out from the others- as noted earlier the doctors office market is a very crowded competitive space. Will someone buy from me because of my logo?? no, will it set the stage and leave an impression? I hope.

I've gone back and changed some of my earlier ratings so that everyone knows what I'm thinking.

Thanks again for participating-

Update 28-Aug-08, 1:18pm GMT

Final thoughts

This is been a very exciting process for me and I really want to thank everyone again for participating. I tried to score and give feedback in an honest way. I sincerely hope that I have not offended anyone and also hope that my responses have been helpful for you guys/gals.

I've gone back and re-scored a few. Honestly, It's been very difficult to keep up with. But, I know that you creatives put a lot of time in as well.

Symbol: Really want something that is thought provoking- makes you stop and think- maybe raises a question- or answers one.

Tag Line: Definitley want to use one- not sure yet what it is or where it should be placed.

Fonts: The ones that I rated 4's & 5's are using the types I like. Sorry I'm not an artist so I can't give the proper terminology.

Colors: Like the combo of mint green, blue, orange

Words: Was really hoping keep medicalsales as one word. Any creative thoughts on this?

Only a few hours to go. I'll be around for last minute feedback.

P.S. I have shown a lot of my friends crowdSpring and everyone loves the concept and is going to use it in the future. I think you guys are in the right place.

Doug