Thanks for this third submission. This isn't as strong as your other submissions -- the name feels off balance between the lowercase "altimeter" and upper case "GROUP". In addition, I couldn't figure out what was going on with the mark. Is it an "A"? What is the orange curve -- it looks like a flame. And I see what you mean by a path, but it's pretty abstract.
Good morning. I see you are working your way through you logo options. I appreciate the thoughtfulness with which you have been evaluating each logo. Hope you are enjoying the process, but I can imagine it is a bit daunting.
My submissions came in toward the end, so you didn't the opportunity to help them evolve with your feedback. If this logo is a contender for you, but needs some tweaking, I am happy to incorporate your ideas.
I have one idea to make the "path" more angular to bring in a stronger visual reference to an altimeter gauge, if that is a concept you'd like to see.
Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)
Charlene,
The concept of "the path" stood out to me in your project description. This logo concept uses the orange path to allude to the journey you undertake for you clients. The bright orange contrasts with the deep purple to emphasize the uniqueness of your perspective and creative approach. I noticed these colors represented in the sample logos you attached. The colors of my submission could be modified to your specific choices. The "inner "A" in juxtaposition with the "outer A" represents your integration and alignment with the industries your serve. And lastly, the subtle curve at the base of the A represents the earth. OK, that was deep, but I wanted you to hear the basis for the symbolism incorporated into this submission. Hope you like it. Good luck with your new venture.
Comments
9-Dec-08, 2:58pm GMT
My submissions came in toward the end, so you didn't the opportunity to help them evolve with your feedback. If this logo is a contender for you, but needs some tweaking, I am happy to incorporate your ideas.
I have one idea to make the "path" more angular to bring in a stronger visual reference to an altimeter gauge, if that is a concept you'd like to see.
6-Dec-08, 2:32pm GMT
Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)
Charlene,The concept of "the path" stood out to me in your project description. This logo concept uses the orange path to allude to the journey you undertake for you clients. The bright orange contrasts with the deep purple to emphasize the uniqueness of your perspective and creative approach. I noticed these colors represented in the sample logos you attached. The colors of my submission could be modified to your specific choices. The "inner "A" in juxtaposition with the "outer A" represents your integration and alignment with the industries your serve. And lastly, the subtle curve at the base of the A represents the earth. OK, that was deep, but I wanted you to hear the basis for the symbolism incorporated into this submission. Hope you like it. Good luck with your new venture.
4-Dec-08, 5:49pm GMT