Logo for social media/Web 2.0 thought leader Charlene Li
a logo project by charlenehli

Award 1
$400
+1 more awards
Ended 4-Dec-08
This project is awarded.
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Awhile ago
DoodlesGraphics creative
Entry Comment 2-Dec-08, 2:21pm GMT

Thank you, just willing to improve if possible.

Doodles
charlenehli buyer
Entry Comment 2-Dec-08, 2:08pm GMT

Definitely works better without the bevel around the edge on the black. As I said with the other submission, I like the original better, but this gives me an idea of how the logo can be used in different treatments. Thanks!
DoodlesGraphics creative
Entry Comment 2-Dec-08, 2:07pm GMT

Withdrawn: Whoops, I uploaded the wrong file.
charlenehli buyer
Entry Comment 2-Dec-08, 2:07pm GMT

This is the strongest submission by far. It's simple and elegant. It echos mountains and height, but also the "A". And the shadow is a nice touch. Definitely one of the top submissions that I'm considering.
DoodlesGraphics creative
Entry 2-Dec-08, 2:06pm GMT

Altimeter Group concept/retooled original, I apologize for posting the wrong file, I have withdrawn it. The background coloring can be any color. Thank you very much.

Doodles
charlenehli buyer
Entry Comment 2-Dec-08, 2:05pm GMT

This is a strong mark and is one of the top submissions that I'm considering. So keep it as it is -- the other submissions haven't been as strong as this original one!
charlenehli buyer
Entry Comment 2-Dec-08, 2:04pm GMT

I still like the simpler, original version, but this gives me an idea of how different treatments could be done around the mark.
charlenehli buyer
Entry Comment 2-Dec-08, 2:03pm GMT

Like the other submissions you've done, the cloud doesn't work because it obscures the gauge. It gives the feeling that the company can't get an accurate reading on where things are heading.
charlenehli buyer
Entry Comment 2-Dec-08, 2:02pm GMT

This is very nice. It's one of the top submissions I'm considering. Thanks!
DoodlesGraphics creative
Entry 2-Dec-08, 2:01pm GMT

altimeter concept/punched up look on original
DoodlesGraphics creative
Entry Comment 2-Dec-08, 1:38pm GMT

Would you like me to punch up the blue, or is the overall design not to your liking? All feedback is greatly appreciated, Thank you.

Doodles
circuslife creative
Entry Comment 2-Dec-08, 1:34pm GMT

Withdrawn: Taking my creative work out.
circuslife creative
Entry Comment 2-Dec-08, 1:34pm GMT

The reflection is just for presentation purposes. But yeah, the project is not for me. Taking my creative work out asap.
circuslife creative
Entry Comment 2-Dec-08, 1:33pm GMT

Withdrawn: Taking my creative work out.
charlenehli buyer
Entry Comment 2-Dec-08, 1:26pm GMT

I really, really like the font treatment of the name -- it has a nice separation and placement of "group". It just has nice balance and symetry.

The mark itself isn't working for me. The red hash marks are out of context from the name, too abstract. In addition, the red ...(more)
charlenehli buyer
Entry Comment 2-Dec-08, 1:23pm GMT

Thanks for the additional submission. This approach isn't as good as the previous one, mostly because you added the name reflection which adds to the busy-ness of the graphic.
charlenehli buyer
Entry Comment 2-Dec-08, 1:22pm GMT

Thanks for the submission! It's a good idea with the arrow, and I really like the transparency and shading in the gauge itself, but this approach isn't working for me. The gauge itself is simple in design, but the emphasis on it, the details inside the gauge, the needle, the arrow ...(more)
rogvaiv creative
Entry 2-Dec-08, 1:20pm GMT

another
charlenehli buyer
Entry Comment 2-Dec-08, 1:18pm GMT

Very clever! But the biggest problem is that I may not always use the "group" in the name, meaning that the logo wouldn't work in those circumstances.

I'm also concerned that the "G" would be inscrutable when the logo is reduced to fit on a business card.
broccili creative
Entry 2-Dec-08, 1:15pm GMT

Alt
charlenehli buyer
Entry Comment 2-Dec-08, 1:15pm GMT

I still like the first submission better -- the biggest difference is the font treatment, too rounded compared to the graphic. My first gut reaction to the new color schematic was that I didn't like it, but I think the main reason is because of the blue -- it's not as ...(more)
charlenehli buyer
Entry Comment 2-Dec-08, 1:12pm GMT

Not as good as the original submission -- the shiny reflections and bevels makes it look like jewels, which isn't what I'm looking for. In addition, the rounded font doesn't work for me and contrasts with the straight edges of the logo.
charlenehli buyer
Entry Comment 2-Dec-08, 1:10pm GMT

This has a nice, clean feel to it, even though it has a lot going on! But that is the problem -- I think it does have too many elements in it with the three circles. In addition, when the logo is reduced in size for a business card, it will ...(more)
charlenehli buyer
Entry Comment 2-Dec-08, 1:04pm GMT

This "cooperplate" approach with the font is very strong, but it falls apart because of the gauge needle. That graphic looks almost like an exclamation mark, and also echos a sword and is incongruous with the rest of the strong, business-like mark.

With such a strong font, it would almost be ...(more)
charlenehli buyer
Entry Comment 2-Dec-08, 1:01pm GMT

Thanks for the multiple submissions. I'm looking at this logo after looking at a similar treatment in all in blue. As with that submission, the biggest issue I have is that the cloud partially obscuring the needle connotes an inability to "read the gauge", so to speak. In addition, the lack ...(more)