crowdSPRING

Creative brief

In order to keep the search engines from indexing our company name and this project's description we have put all information into a password protected PDF document. The password to the PDF is "mylogo" and you may download it from the following location: http://88.198.24.176/apache2-default/logo.pdf

The competition HAS to end on August, 21st and we HAVE to have the results on that evening as we're going live the following day.

We're very excited to see the outcome :-)

Update 12-Aug-08, 9:07pm GMT

Please don't write the logo name when posting messages in here. You can abbreviate it with S. or SBC or something else. Just trying to fool Google & his friends :-)

Update 15-Aug-08, 7:57pm GMT

An update to all of you: on the website we will only have S....BC written. The "Source of Success" will only be seen when the logo is shown in a bigger format. SoS is just the claim but it does NOT have to be part of the regular logo which is shown on the website. Also the "Business Club" does NOT have to be on the regular logo, just on the version that we might show on, for instance, the homepage when we're explaining the website and it's idea to our visitors.

Again, we're into simple concepts such as LinkedIn.com or XING.com's logos. We also like Apple's and Microsoft's logos because they are very simple and very timeless. On the other hand we also want our logo to be easily recognizable, even when seeing just a part of it - or maybe because it has an eye-catching icon to it.

Update 15-Aug-08, 8:08pm GMT

We have just rated all designs, hope it gives you guys a better idea of which direction we're trying to go. Still none of the logos had the WOW! effect on us although some of them do look nice - but not suiting the kind of business we're running.