crowdSPRING

Creative brief

About us:

For nearly 50 years, Nightingale-Conant has been one of the world’s largest producers and publishers of professional and personal development, wealth building and self improvement audio programs. Our audio library includes over 400 programs available on CD, DVD and MP3 by authors, such as Earl Nightingale, Wayne Dyer, Zig Ziglar, Tony Robbins and dozens more. Please feel free to visit our website (www.nightingale.com ) to get an idea of our products and services.

In the past, we have promoted our products and services through direct mail, radio, email promotions and on the internet. .

What we need:

We are now close to launching our first TV ad and it seems like the perfect time to focus on our “branding”. We have used several logos in the past (a couple of files are attached). So we want to create a new logo/brand that will be used in ALL our marketing efforts. This new logo needs to convey our authority in our industry. NC is a powerful alternative or compliment to a traditional advanced degree. We have a saying, people go to the university to get a degree but come to NC to learn to succeed.

Our target audience:

Our current customer file is about 52% male / 48 % female ages 32-55, with the majority being professional/business and entrepreneurial individuals.

What our logo needs to say/convey:
- We can help you achieve the career success and personal success of your dreams
- Trusted and authoritative source
- Uplifting/positive feel
- Professional look



What the logo must include:

· Equal emphasis on both words “Nightingale-Conant”

· A clean, easy to read font style



What we DON'T want == please do not use:

· Birds

· Anything that is “cute” or “trendy”

· Since this is the second request for the exact same logo project, please do NOT resubmit any of the logo’s that may have been submitted in the previous project.

· Reverse type



Concepts we would consider (some possible ideas you can use to create a design) -- BUT NOT LIMITED TO THESE:

· Logo with a stylized N C

· A more contemporary version of the or person within the person. This is meant to represent the discovery of the greater you inside of you, tapping your full potential, etc. Old logo from the 80’ has a sample attached.