crowdSPRING

Creative brief

Have you ever tried to block light? Blocklites is a new and innovative product family for managing light and reflections. It can be used to create e.g. signs that are highly visible - or invisible - during night time viewing conditions. With Blocklites you can create novel visual effects and improve visibility and safety in traffic. Many of our products are black&white and they contain stickers and elements written in block letter fonts. The product is patented and will be marketed internationally by Blocklites.com

HERE IS WHAT WE NEED:

We need a logo for Blocklites (tm) product family. The logo will be used on letterheads and in our website header. The header has an approximate area of 1000 x 170 pixels, it has rounded upper corners and background color can be chosen freely. The logo, or another version of it, should also look good when printed by typical B&W laser printers.

OUR TARGET AUDIENCE IS:

Our target customers are usually males between ages of 20-60. They are typically adventurous and like new technology. Their most typical hobby is car tuning. Our customers see us as a clever and fast moving company that has unique products.

WE LIKE THESE DESIGNS:

We like simple and strong designs that communicate Blocklites brand qualities effectively. You can freely experiment with colors, shapes, fonts and how the name is written (all capitals, no capitals, mixed etc.)

Update 18-Nov-08, 10:52am GMT

There was a request for more information more information on the product and its properties, so here we go:
Blocklites product family is based on innovative material and its new application. It can be used for wide variety of purposes: the most important product in the family is meant for making signs: signs are nothing new, but with Blocklites it is possible to make signs that are highly visible during daytime, while being practically invisible during night time when looked at with flashlight or other light source. We can also produce signs that are either readable or not readable during daytime, but highly visible and readable during night.

Update 20-Nov-08, 5:40pm GMT

Project deadline is getting closer and there are still fewer than 25 entries? No need to worry, we need the logo and will award one of the submitted entries.