crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

We are starting a new line of branded bathroom furniture under the name of "FRESCA". Our product line mainly consists of bathroom vanities, but we will be adding other products like bathroom accessories, toilets, tile, shower panels, etc.

HERE IS WHAT WE NEED:

We need a logo designed for our new brand. The name will be 'FRESCA'. The logo will be used in a large format on all our shipping boxes and it will also be laser etched into some of our products. This means that the logo will need to be simple enough to be engraved in metal and glass and still be legible.

OUR TARGET AUDIENCE IS:

This is a luxury brand. However, a luxury brand for less, so the logo should be fresh, clean, and convey quality.

WE LIKE THESE DESIGNS:

Perhaps use something with bubbles, or water, or a waterdroplet,. or some abstract symbol. --- We will leave that up to you the designer.

Update 25-Jun-09, 11:30pm GMT

Also, something that symbolized the hardware, like a faucet, or abstract cabinet. Perhaps something that captures the duality between the water and the furniture. I will upload some examples of our vanities to help.

Update 25-Jun-09, 11:37pm GMT

try some things outside the box. Get some inspiration from the photos of our vanities we have uploaded.