crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

We are creating a new website aimed at the mainstream consumer. We want a mascot of sort that is friendly and adorable. The site will have very few graphics and will be quite clean and modern, so having a character will give it so much personality

HERE IS WHAT WE NEED:

We want a vector based character design of a Red Panda. We want it to vibrant and bold. We do not want a great deal of detail or photo realism. It should be instantly recognizable. We want to make it look very young, as if it were maybe a baby Red Panda, so larger eyes and face. It should look happy and eager. The look should also be quite flat, nothing glossy. It should be sitting upright and the tail should be on the right side of the character, since it will be positioned to the right of our logo. The character should look good at 50px tall as well as 500px

OUR TARGET AUDIENCE IS:

We are targeting mainstream internet users who are not very tech savy. Our site relies very heavily on their trusting us and thinking we are cool. This character will help convey these ideas.

WE LIKE THESE DESIGNS:

http://www.bulius.com/images/Red-Panda.gif

http://www.pushmepullyoudesign.com/mayo.php

http://bp3.blogger.c...1600-h/red-panda.jpg

http://crastinate.fi...008/06/redditguy.jpg


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want to use this color #FF8400. The eyes must be very cute and baby like.