Design a logo and tri-fold brochure for new online fashion company
a package graphics project by rdumarketing

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Off Their Racks is a new online shopping mall offering retail clothing stores a place to sell their full-price and sale items for a profitable price. Off Their Racks offers small and mid size retail companies the ability to sell their clothing in the competitive web marketplace by including advanced marketing with their website. With the heightening importance of website sales it's not enough to just have a website anymore, you need to be listed at the top of search engines, send out regular communication to the media and actively recruit potential clients. Off Their Racks takes care of these challenges for you so you can concentrate on selling.

HERE IS WHAT WE NEED:

A logo and brochure that portrays the high end, designer fashion site we represent.

OUR TARGET AUDIENCE IS:

Our target audience for stores are small to medium stores that need to create an online presence

Target audience for consumers are individuals looking to purchase men's, women's or children's clothing online

WE LIKE THESE DESIGNS:

The below companies portray the look and feel I like. I also like the simplicity of all the great brand logos (Chanel, Louis Vuitton, Gucci) and the fact that they can be identified quickly with just a few letters.

Logo's
http://blog.globoocular.com/wp-content/uploads/...
http://lh4.ggpht.com/immaculateheartvintage/SLl...
http://farm4.static.flickr.com/3606/3404149862_...
http://www.phrizbie-design.com/girly-girlz-spa-...
http://www.phrizbie-design.com/oolala_salon_des...
http://www.phrizbie-design.com/couture_graphic_...

Brochure's
http://www.phrizbie-design.com/spa_brochure_des...
http://www.itsartdammit.com/images/content/nyfa...
http://s3.amazonaws.com/haute.net/people/1lvkn1...

Theme
https://www.ruelala.com/
www.hautelook.com
www.gilt.com


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I need the brochure in the following dimensions
Full Bleed Size
11.10" x 8.63"
282mm x 219mm
3331 x 2588 pixels
Document Trim Size
10.98" x 8.50"
279mm x 216mm
3295 x 2551 pixels

I also need the brochure to be in an editable format
I need the logo in jpg, vector and psd format both for online and print
I have attached the content for the brochure