Women's Leadership Seminar -- Fun Brochure Cover
a print design project by jmnovak

Creative brief

LET ME TELL YOU ABOUT US:

We're a leading provider of Training in North America

HERE IS WHAT WE NEED:

Design for our new Women's Brochure.

*Make it look exciting and fun …. NOT intellectual and corporate-boring. I want a contemporary feel … not a conservative uptight feel.

*Though I’ve listed this as a print project – it is likely to be delivered via email/web. FYI

*Design for 8 ½ x 11 size

OUR TARGET AUDIENCE IS:

women supervisors and managers -- all sizes and types of organizations -- all industries

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

*The title should be the most dominant visual on the page – be creative with font choice and title set-up

*NO Pink – none – really – I mean NONE! (please hear me -- I won’t buy anything pink … I won’t give positive scores to anything pink … I don’t want pink on this. Thanks!)

*Minimal reverse text – if any

*No pictures of women

*Make it look exciting and fun …. NOT intellectual and corporate-boring. I want a contemporary feel … not a conservative uptight feel.

*Use my copy guide as your guide for what should be emphasized and to what degree – if it is large on my layout, it should be large on your design … the smaller it is, the less prominence it should be given.

*Design for 8 ½ x 11 size

*Final project requires a PSD layered file, list of fonts, list of graphic sources

Thanks so much!