Christian Organization Logo
a logo project by bnoof

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Our client is called New Church Evangelism. New Church Evangelism is a Christian organization that operates on a global basis. They resource individuals around the world who are starting a new church.

HERE IS WHAT WE NEED:

We need the graphics files as well as a document detailing colors and font usage. Make sure the logo works in color as well as black and white.

New Church Evangelism creates media, books, web sites, clothing, and miscellaneous advertising materials. This logo needs to be usable for all of these formats.

The look and feel of the logo should be:
o Clean
o Innovative
o Open-minded
o Dynamic
o Memorable
o Evoke conversation

The logo should include both the words “New Church Evangelism” as well as some sort of image that can be used separately or together with the words.


OUR TARGET AUDIENCE IS:

The age and gender demographic of New Church Evangelism's clientele varies widely, from young adults to retirees. Their commonality is that they all share a desire to reach the unchurched from an evangelical Christian perspective.


WE LIKE THESE DESIGNS:

www.capndesign.com/images/etc/20090316library.jpg
main logo at http://www.foundla.com/blog/2008/04/
flickr.com/photos/two-eyes/2350474938/
http://www.4shared.com/file/98961680/a1fde28e/u...

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Avoid imagery that uses trees, plants, roots, any type of agricultural references. Also avoid churches and steeples.