Website design for a sport & event marketing agency
a small website (uncoded) project by m81

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Concept One is a strong and traditional sport & event marketing agency. We create innovative and complex strategies and concepts in the field of sport and event marketing. Through this contest we wish to find a new look for our website.

HERE IS WHAT WE NEED:

Having recently created a new logo (you’ll find all colour variations of our logo and other usefully stuff here - http://www.flickr.com/photos/martas81/sets/ ), we wish to develop a fresh new website which would fit to style and colours of this logo.

We are looking for a clean and simple website design with very powerful imagery for our sports marketing agency. We wish to present ourselves through our work – video case studies with a portion of descriptive text. The design should support rather than distract from the work we will present on the site.

When people arrive at our website they must understand what we do at first sight.

Visitors to the site should not be confused by an overly sophisticated navigation system or too many symbols or icons – we wish to keep the site clean and simple with simple navigation.

Menu items

• Who we are
• What we do
• Our partners
• News
• Marketing & PR vocabulary

Elements that must be included in hompage design

• logo
• motto – „We create innovative and complex strategies and concepts in the field of sport and event marketing“
• menu
• image scrolling header
• news box
• short „About us“ text
• footer

Through this contest we wish to find the best new design of our homepage and one other page e.g. „About us“ or „Case studies“.

OUR TARGET AUDIENCE IS:

Current and potential clients (marketing managers, brand managers, company owners...), journalists (marketing segment) and potential employees.

WE LIKE THESE DESIGNS:

http://www.mavada.com/home.asp
http://www.fabio-carneiro.com/
http://www.lancoadhesives.com/
http://www.netdreams.co.uk/
http://www.hammuworks.com/
http://www.generanet.com/
http://www.tv.com/
http://www.souldeepdesigns.com/
http://www.experiencecommerce.com/
http://www.thisisbrandnew.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Wants
1. clean and simple design (but professional and strong image)
2. javascript image scrolling header with case studies on homepage
3. colors – red, black, grey (based on the colours in our logo)
4. compact design which can be clearly seen in average resolution (ideally)

Don’t wants
1. flash web with lots of animation
2. news website full of text
3. website full of graphic symbols or icons