crowdSPRING

Public creative brief

What's Special About This Project?

We're glad you asked!
1) In addition to the $1,000 'award' for the client-selected design, we are also providing a SECONDARY POOL OF FUNDS ($350)* out of which we will provide payment to designers whose work is exemplary but not ultimately selected by the client. There will be a maximum of seven designers sharing this secondary pool of money, meaning that they will receive a minimum of $50 each.**
2) You will be working with a creative director on the project, and not with the client directly. The creative director has led multiple crowdsourced projects and has had great feedback from designers. He leaves constructive feedback and guidance where possible. ***
3) All people interested in participating will be approved.
4) All submitted ideas and public comments will be shared amongst participants so everyone can benefit from the guidance and feedback.

And about the project specifically:
Imagine if you looked back on your corporate career and identified all the most talented people you'd worked with. Now imagine that you asked them to drop what they were doing and start a company with you that showcased everyone's best abilities. Now... imagine if they said yes. THAT is what this project is about. We need a graphic identity for a technology consulting firm comprised of the very best tech consultants in the business. We know the basic style we are looking for and the goals for the organization and design.

Join the project to learn more.

* - Though we are paying money to the designers we are NOT buying the rights to the designs other than the one 'award' given through crowdSPRING.

** - We know that crowdsourcing has its drawbacks and are working to identify and fix them. We believe that good work should be recognized and this secondary pool is our second effort to do so. (Our first effort was the addition of a creative director to remove the arbitrary decision-making process most clients used.) We will pay these funds directly to designers in US Dollars via check, so if you are selected you will need to provide us with the information required to make payment (name & address.) crowdSPRING was not able to facilitate payment for us, so we have to do it on our side. If you like what we are doing here we humbly suggest that you blog about it, tweet about it, send notes to crowdSPRING, or tell us at www.stokefire.com/blog . If you don't like what we are doing you can share that, too. We know this isn't the perfect solution, but we think it's a start... How about you?

*** - Submitting multiple concepts will result in LESS feedback from the creative director, not more. Designers that submit more than three concepts will only have the most promising concepts analyzed. We want quality, not quantity. And with one creative director working with dozens of designers things can get bogged down quickly.

Update 9-Apr-09 GMT

Side pot winners will be required to email or post an invoice to receive payment. (We will send our contact information to those that are selected.) With ten days to go already one of the (up to) seven side-pool spots has been set aside.

We strongly encourage you to enter your designs early in the process so you have a chance to revise them. The side money will be allocated based on the designs as they are when the project ends, NOT on edits that might take place after project completion. We know many of you like waiting until the last moment, and while if you have the perfect idea this may not prevent you from taking the 'big prize' it will most likely eliminate your chances of sharing in the side pool.

There's some great work already submitted. Lots of good ideas, conversation and contributions. Hope you will join us! (Make sure to read comments on previous designs to get a sense of where the project is headed.)