Vox Novum Logo
a logo project by covramb

Creative brief

LET ME TELL YOU ABOUT US:

• Vox Novum means New Voice in Latin
• This is an additional choir to the children’s choir; an upward movement
• This is a collaborative effort between the Student Ministry and Worship Arts/Children’s Music Ministry, so they might have different ideas – we just have to find a way to merge them all together.


HERE IS WHAT WE NEED:

DESIGN DIRECTION:
Copy: Vox Novum
• Logo applications: print materials (like: programs, brochures, posters, poscards), websites and email.
• Image DEFINITELY to be use: old school microphone preferably an image that looks drawn rather than clip art or a photo image
• Characteristics: progressive, bold, daring, trendy, edgy with a rock-n-roll feel
• Preferred color family: Neutrals (browns, blacks, grays); prefer a deep navy color for the font
• Colors don’t like for this: primary colors or kiddie pastel colors
• Font: if there is any way to find a middle ground between the two fonts below which include the thickness of the Matura (left) and the worn look of the Papyrus font (right) that would be great
• DO NOT USE ANY MUSICAL NOTES
• Additional images to be used: new flame to indicate the kids’ new voices now that they are at this age; digital equilibrium
• Both ministries like the same type of microphone; but the Student Ministry preferred the design examples below while the Worship Arts ministry preferred to incorporate the digital equilibrium or new flame below with the microphone


OUR TARGET AUDIENCE IS:

• Audience: youth in 6th grade (11-12 years old); NOT their parents
• Want this artwork to be appealing to 6th graders: should be cool, hip, edgy, fun; NOT kiddie

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

• Image DEFINITELY to be use: old school microphone preferably an image that looks drawn rather than clip art or a photo image
• DO NOT USE ANY MUSICAL NOTES