Innovation Health Logo
a logo project by houseal

Creative brief

So we need really need your help. A group of health and public health professionals have recently come together to create Innovation Health (IH). While good at the health and wellness piece, we have no graphics creativity and limited initial funds so here is our background and thanks so much for your support!

IH is dedicated to developing innovative solutions in health and wellness within the US and internationally. IH is focused on exploring products and solutions, through research and development, that are too cutting edge for government and/or not profitable enough for private industry. The initial products will be focused on technology solutions and technology enablement; however, future products may not be related to technology. In supporting global health, IH focuses on leveraging existing products and services wherever possible, with a focus on open source products and virtual infrastructure.

IH is also looking to integrate advances in unrelated fields (complexity science for example) into health care and public health. Think of the notion of tying two or more unrelated products / services together to create something totally new. Innovation Health’s goal with each effort is to work in collaboration with other non-profits, governments, and industry and to limit, to the degree possible, the development of organic products or services (think BASF – we don’t make the products you buy, we make the products you buy better).

We desperately need logo to appear on stationery, clothing, and the future website. Need to emphasize innovation in health, would also like to illustrate solutions to complex problems/issues. Our target audience is health professionals and citizens across the globe. Specific subsets include other non-profit organizations, government and industry leaders, and active citizen communities.

Like designs that reflect innovation, health and complexity (in the sense of many interacting parts working together, not complicated operations). Open to most fonts, but must standout in an appropriate way (i.e. can still be considered professional). Also open to more than one font and multiple colors for each work. Now know we do not like the color red or the use of crosses. Open to imagery around the company name or imbedded within. Open to a Web 2.0 look. Design absolutely must have the company name, Innovation Health, included. The logo must have an image associated with it. A place for a tagline is optional, but desired.