Swell Dwell
a illustration project by harry

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Swell Dwell
"Green Living Solutions"

Part 1 The Company
Let me describe what Swell Dwell wants to become.

We are in the process of building a company that builds green structures from 100% recycled materials...primarily shipping containers. Reference (youtube.com: http://www.youtube.com/watch?v=65C9OLvmjpI)

When we are up and running the company want to be a cross between Dwell magazine and a portal for green products to gain exposure. (Reference: http://designmobile.com/)

Part 2 The Show
How we plan to Launch the company.

In an effort to engage green corporate America we plan to produce a web series which follows us through the process of building a home for a family...similar to Extreme Home Makeover except not sad. It's more of a story about life changes and choices.

Part 3 The Website
Let the people speak.

The website want to engage the user. The user will be able to watch the show, interact with the team on creative, financial and construction challenges and have the opportunity to offer solutions, products and services.

It will include current and future projects, company information etc.

All this to give you the background needed to digest and execute the illustration for our splash flash page.

HERE IS WHAT WE NEED:

Illustration/Logo [Note that we will add another project and award for the website based on this work]

An illustration for our flash splash page. Not sure how this will work maybe in frames which can be converted to flash???

Anyway, here's my vision:

a pasture with birds, butterflies and maybe a horse...peaceful. In the center a hand sketch container house is constructed in a sort of time lapse...closing with the animals and insects unaffected.

that said I am not attached to this concept but I need to see the container house in a hand sketch or animated time lapse build that is color or colors in at the end.

This would take us into our interactive website.

OUR TARGET AUDIENCE IS:

Green, Corp America

WE LIKE THESE DESIGNS:

Don't have an example.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

container House